What is the business of the company? Why is social media influence important to company growth? How can you explain influencers are an appropriate, effective and quantifiable use of marketing dollars? Additionally, a big idea was not clearly outlined. Please revisit the big idea concept from class material. This could potentially be the foundation of your big idea, but it needs to be further developed and clearly identified. Please think critically about your specific audience and what makes them tick rather than including citation after citation from the same business book. The intent of audience research and analysis is to understand the mindset of your specific audience rather than simply the global definition of a manager. 2. Strategic Thinking Grading Criteria: ? Does the assignment demonstrate a thoughtfully chosen topic and associated big idea? ? Does the assignment demonstrate a clear understanding of the intended audience? ? Does the assignment identify their lifestyle, knowledge, motivations/desires, values, influence, respect? ? Does the big idea demonstrate a unique point of view on the topic and result in an ask of the audience? ? Are the next steps thoughtful and considered? Content Grading Criteria: ? Is the big idea informed, relevant, and logical? ? Is the audience analysis informed, relevant, and logical? ? Does the assignment demonstrate a thorough exploration of the audience through the key research areas discussed in class and in the readings? ? Is the material factually correct? Are any assumptions noted? ? Is extraneous or irrelevant material avoided? ? Does the content achieve the assignments goals? ? Does it clearly articulate next steps for research?
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