Critically discuss and evaluate how social networking sites shape and influence consumer behaviour, and the challenges social media poses to marketers more broadly **A critical review is not a ””’description”’ :: Give your opinion as to what extent a statement or findings within a piece of research are true, or to what extent you agree with them. Provide evidence taken from a wide range of sources which both agree with and contradict an argument. Come to a final conclusion, basing your decision on what you judge to be the most important factors and justify how you have made your choice. **Your discussion should be critical, in-depth and specific.
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