What do you infer from the different aspect of category consumption from the data provided in exhibit 1? – We understand that the premium biscuits cater to multiple needs of a consumer. – Basic product certainly fulfills the need of hunger or a quick portable snack. – Exhibit 1 further suggests that people elicit symbolic benefit out of this premium category of cream cookies. – Customers relate themselves to these brands and believe that only exclusive people can consume them. – Consumers share it with others and believe that this consumption defines some part of their personality as well as communicates to other. Analyze the Oreo case based on the attached presentation, please link the concept of consumer behavior in the attached presentation to the case. Analyze the consumer perception Analyze the functional need, symbolic need and emotional need No reference is needed, only analysis
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