This course is supposed to take an in-depth look at the strategies, plans, and programs developed and implemented by Media Industry Executives to help their businesses survive and thrive in an increasingly changing and competitive media industry environment.
• Each of you will be tasked to look at the current challenges and obstacles facing media executives and propose what YOU think should be done to overcome them.
§ Limit your scope – focus ONE major challenge facing media executives today
§ Show your well-researched OPINION
§ *Feel free to use a challenge facing a media executive from ANY industry (but must stay within the field of media)
• The paper should be 4-5 pages, single space and include a cover and reference page (not included in page count).
