Type: Literature Review Report due 11th September 2017 Weight: 50% Individual Task Description: Report (up to 1500 words) plus infographics utilizing contemporary product/service development monographs, books, academic literature

Type: Literature Review Report due 11th September 2017 Weight: 50% Individual Task Description: Report (up to 1500 words) plus infographics utilizing contemporary product/service development monographs, books, academic literature, and industry reports. (50%) Working individually, prepare a literature review (2000 words) with useful infographics that describe the alternative and state of the art approaches for identifying an opportunity, developing a solution for that opportunity, and turning that solution into a successful product or service. Students should use case studies that highlight successes and failures and provide insight into why. Assessment Rationale: This assessment puts students in a critical situation to not only critique but to also succinctly communicate emerging product and service development strategies. Key skills 1) understanding and communication of theory; and 2) effective written communication Criteria & Marking: New Product and Service Development – Literature review Criterio n Descriptio n Requires major improvem ent Requires improveme nt Satisfactory standard Good standard Excellent standard Analysis of literatur e Relevant and appropriat e literature is analysed and understoo d. Inadequate identificati on and analysis of key literature, with little or no synthesis and insights into NPSD. Some identification and analysis of key literature, with some synthesis and insights into NPSD. Adequate identification and analysis of key literature, with some synthesis and insights into NPSD. Adequate identification and analysis of key literature, with compelling synthesis and insights into NPSD. Comprehensi ve identification and analysis of key literature, with compelling synthesis and insights into NPSD. Use of relevant infograp hics Determina tion, identificati on and/or Infographi cs not used. Infographics do not support the insights Good use of infographics to describe complex Innovative and compelling use of Innovative and compelling use of generation of infographi cs to illustrate complex processes clearly described in the literature review. processes and models described in the literature review. Stud ent uses others infographics. infographics to describe complex processes and models described in the literature review. Stud ent uses others infographics. infographics to describe the complex processes and models described in the literature review. Stud ent also generates own infographics, based on deep understandin g of NPSD methodologi es and approaches. Use of relevant case studies Determina tion and identificati on of relevant case studies for illustrating the challenges and opportunit ies of NPSD Irrelevant case studies used. Relevant case studies used that align with the findings of literature review. Relevant case studies used that align with the findings of literature review. Cas es are well written and integrated into body of report. Relevant case studies used to underpin and strengthen findings of literature review. Cas es are well written and integrated into body of report. Highly relevant case studies used to underpin and strengthen findings of literature review. Cas es are well written and integrated into body of report. Report quality Clarity, logic, style, structure, expression , length, format, grammar, spelling and correct referencin g Plan layout and formatting inadequate , or with required major elements missing with many errors in grammar, expression , spelling, referencin g Plan layout and formatting inadequate, some required ele ments missing wit h errors in grammar, expression, spelling, referencing Plan layout and formatting adequate, all required ele ments present very occasional errors in grammar, expression, spelling, referencing Plan layout and formatting accurate, detailed and comprehensi ve, all required ele ments present with high quality layout with rare errors in grammar, expression, Report layout and formatting accurate, detailed and comprehensi ve, augmented as appropriate with explanatory material all required ele ments present with spelling, referencing high quality layout with no errors in grammar, expression, spelling, referencing Submission: The report must be submitted electronically via Turnitin I want you to go and review the available literature and tell me what are the processes, methods, approaches etc. that people / organisations are using to do new product and service development. I want you to use case studies to support / emphasise your points and I want you to synthesise your findings and tell me if you think there is an opportunity to combine / alter methods to make an even better method / approach / process. Remember the word limit is 1000 words so use infographics where you can to help cut down on words. This might be from academic journals, but it might also be from blogs, from journals like fast company etc. I want you to use examples (case studies) to support your assertions. If you can take it a step further, I want you to say which methods etc are the best.