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Webpage Design and Development

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Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 1 of 9 TEQSA Provider Number: PRV12051
ASSESSMENT BRIEF

COURSE: Bachelor of Business / Bachelor of IT
Unit Code: WPDD202
Unit Title: Webpage Design and Development
Type of Assessment: Assessment 3 (Group Assignment)
Length/Duration: N.A.
Unit Learning Outcomes
addressed:
Upon successful completion of this unit students should be able to:
1. Describe and use the client-server internet model, W3C standards,
mark-up languages, client-side scripting, server-side scripting to
access and manipulate data, database access and internet security
2. Analyse and model requirements and constraints for the design of
client-server internet applications
3. Apply HTML 5, CSS, JavaScript, Multimedia and interactivity to develop
highly effective websites
4. Identify problems, opportunities and challenges in creating Webpages
5. Make recommendations based on accessibility, ethics, and website
promotion strategies
Submission Date: Week 11
Assessment Task: A written assignment undertaken in groups of three or four students in
the form of a webpage design, implementation, test and evaluation.
Your Project will demonstrate mastery of the web development skills
and concepts learned in this unit.
The project must be your own design and be completed by you — the
use of free or purchased web site templates are not permitted (for
example, those found in Dreamweaver, purchased or free, blog or
social networking templates such as Drupal, WordPress, Blogger,
Facebook as well as the textbook’s Case Study Lab). If it is perceived
that a web template has been used, the project grade will be no more
than “below average”.
Total Mark: 30 marks
Weighting: 30% of the unit total marks
Students are advised that submission of an Assessment Task past the due date without a formally
signed approved Assignment Extension Form (Kent Website MyKent Student Link> FORM –
Assignment Extension Application Form – Student Login Required) or previously approved
application for other extenuating circumstances impacting course of study, incurs a 5% penalty
per calendar day,

Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 2 of 9 TEQSA Provider Number: PRV12051

calculated by deduction from the total mark.
For example. An Assessment Task marked out of 40 will incur a 2 mark penalty for each calendar
day.
More information, please refer to (Kent Website MyKent Student Link> POLICY – Assessment Policy &
Procedures – Student Login Required)

ASSESSMENT DESCRIPTION:
Company Profile
Navix Systems was founded in 2005 as a pioneer in the managed IT services provider (MSP) industry.
Navix Systems have since evolved into a nationwide master technology services provider (MTSP) that
provides comprehensive technology services to small, mid-sized and enterprise businesses
nationwide. For over 12 years, Navix Systems have successfully managed technology infrastructures
for Melbourne based organizations with nationwide and global presence. Navix Systems proven
management methods use the best of breed, next-generation technology services that maximizes uptime and performance of critical business operations. Navix Systems recognizes new trends and
technologies in the industry to transform business operations from being unreliable and
unpredictable to stable, effective and productive. Through the strategic partner relationships, Navix
Systems provides its clients with access to the best teams of technology providers in Australia. Navix
Systems is the ultimate resource for any business to acquire the technology services they need to
increase profitability and gain a competitive advantage.
Garry Oswald is the CEO of Navix Systems. He created a website for his company several years
ago to provide the managed IT services to his customers across Australia. The website has become
outdated, so Garry would like your teams’ help to enliven it with a new responsive web design.
He wants to use this new website to be the main hub to display all the relevant information and a
key ingredient in making a critical first impression, giving credibility, and helping (directly or
indirectly) generate new prospects.
He needs your help to apply CSS to improve the site design and a complete well-designed
commercial website for his business and services essential to conveying trust in his
brand and products.
Competitor websites
Competitor website worth referencing are:
F5 IT – https://www.f5it.com.au/
Managed IT Services Australia – http://www.mitsa.com.au/
MSP Blueshift – https://www.mspblueshift.com.au/
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 3 of 9 TEQSA Provider Number: PRV12051
Website Design and Development Assignment
For this assignment, you will work with a team to develop a website. Your team will need to conduct
some research to find the information for the topic. The goal is to present the information (website)
in such a way that customers can use your website effectively. In addition, you will submit a brief
individual report about this assignment.
Teams:
You will be expected to choose your own teams for this project. Teams may consist of three or four
students. Your team needs to choose a team name and contact person. Students who are not in a
group must contact the lecturer.
The Website:
Good web design suggests that dividing material into bite-sized pieces relating to a portion of the
overall topic.
Good practice of web design is expected – e.g. appropriate navigation, a good writing style for the
web, well-thought out design to make material easily read on screen, and appropriate fonts and
colors. The home page should be index.html.
One of the pages (references.html) should contain accurate and detailed information about the
sources of information (contents and images) used in the web pages. It is expected that the
references be accurate and complete and follow an appropriate format.
Your website project must follow the hierarchical structure and file naming conventions given below.
Your marks will be deducted if you don’t follow this structure in your project.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 4 of 9 TEQSA Provider Number: PRV12051
The Group Report:
Write a three page paper describing the process of creating your website, working with your client
and learning the technical skills necessary to do so. Discuss the things that went well on the site, the
things that you found difficult, things you would change if you could do it again and what your group
did on the project and how each of the group member personally contributed to the project.
Remember, unlike some of the other papers we have done in class, this is an actual essay, not a
rough designs or notes. Pay attention to grammar and spelling.
Make sure the name of your group and a listing of the members of your group are clearly identified
on the first page of this document.
Word limit: equivalent to 1200 words
Plagiarism and Collusion of Material:
One of the most common reasons for programming plagiarism is leaving work until the last minute.
Avoid this by making sure that you know what you have to do (not necessarily how to do it) as soon
as an assessment is set. Then decide what you will need to do in order to complete the assignment.
Since the web pages are submitted as a group, ensure that all members of your group follow strict
guidelines to avoid plagiarism.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 5 of 9 TEQSA Provider Number: PRV12051
Requirements:
▪ Website should have 15(referencespageincluded)pages.
▪ Each of those pages should use same or similar style, so that the pages look
like they belong to the same website.
Validate your Webpage:


Each HTML page and CSS should pass the W3C validation.
Validate the webpage using the W3C validator. All errors must be
eliminated before assignment is submitted.
Include the validation icon on your valid page *inside* your closing body tag
at the base of your page/web site.

Navigation:
 Each page should have a meaningful title (using the same title for all the
pages is not considered meaningful).
 You should have a consistent navigation, for example if you have a menu
which links to different pages, the menu should appear in the same place in
all pages, so that users can easily find the menu and able to navigate to
different pages.
Design:
▪ Website demonstrates accepted graphic design principles (repeated
elements throughout, contrast, proximity, and alignment as well as
uncluttered space and subdued backgrounds).
▪ Website uses coordination of colors which do not hamper usage; this
includes text contrasting well with background
▪ Consistent design throughout the website
▪ You should use one external stylesheet, and optionally internal stylesheets
in different pages. The stylesheet should contain only the rules which are
common more than 2 pages or all the pages. The internal stylesheet should
contain rules which are used only in one particular page.
▪ You should organize all the pages in a good structure.
▪ You should layout your web pages using one of the layout techniques. You
should use <div> to layout your pages, using <table> for laying out is not
allowed.
▪ Your pages should be easy to read, easy to navigate. The text, border,
background etc. should be contrasting, and don’t use too many different
colors.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 6 of 9 TEQSA Provider Number: PRV12051
▪ You should have enough text and at least 20 images in your website. You
must add multi-media contents (audio, video etc.).
▪ You should have at least a list in your website.
▪ You should have one contact form and one online schedule visit form by
using the valid HTML5 form elements.
▪ If you’re using an image or some text from somewhere else, you must
clarify the origin of that resource in a comment in your HTML or CSS file,
right before the resource you’re using.
▪ Use at least 2 JavaScript Pop-up windows and 1 Alert box in
your website.
▪ Create the company logo and navigation bars by using the Font
Awesome (Font Awesome is a font and icon toolkit based on CSS
and LESS.).
▪ You should only use Google fonts in your website. Your marks
will be deducted in case of using other generic fonts by using the
html font tags.
▪ Add social media (Facebook, LinkedIn, Google +, Pinterest,
Instagram and Twitter) links in the footer section of each
webpage by using the Font-Awesome toolkit.
General:
▪ The website to be designed in wide screen format.
▪ The website to be developed to be a responsive website.
▪ Thetarget audience isallusersof mobile,tablet, desktopand laptops.
Restrictions:
▪ Use of <TABLE> tags are not allowed to layout the webpage
▪ Each page must contain: A Header, Footer, Body section and
common elements (logo, menu)
▪ Use of multiple versions of images and CSS3 styling rules to
render web pages based on user platform and screen
resolution.
ASSESSMENT SUBMISSION:
This assessment is a group project and students are required to work with their respective
groups. No individual submission will be accepted. You will not receive any marks for this
assignment if your group members collectively report against you for non-participation or
noncooperation.
You have to nominate someone as your group leader to coordinate the assignment
submission. Only one submission is accepted for each group.
▪ The assignment must be submitted online in Moodle.
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 7 of 9 TEQSA Provider Number: PRV12051
▪ You should compress all your files into a zip (.zip) file
and name like “project_<Your Group Number>.zip”.
▪ You are not allowed to use open-source front-end library
(Bootstrap, WordPress) and cross-platform JavaScript library (jQuery)
while designing this website.
▪ No paper based or hardcopy submission will be accepted.
The assessment process may require some students to attend an interview in order to explain
aspects of their assignment.
MARKING GUIDE (RUBRIC):

Marking Criteria Max
Marks
Lecturer’s Expectation Marks
Assigned
Comments
Use of completed Assignment 3
task’s Website.
5 Meet all basic requirements of the
Assignment
Home page (index.html) 3 Clear design and content
Webpage 2 (about.html) 3 Clear design and content
Webpage 3 (itsupport.html) 3 Clear design and content
Webpage 4 (mits.html) 3 Clear design and content
Webpage 5 (bits.html) 3 Clear design and content
Webpage 6 (sectit.html) 3 Clear design and content
Webpage 7 (office.html) 3 Clear design and content
Webpage 8 (mcs.html) 3 Clear design and content
Webpage 9 (cclt.html) 3 Clear design and content
Webpage 10 (buisint.html) 3 Clear design and content
Webpage 11 (bvoip.html) 3 Clear design and content
Webpage 12 (testimonials.html) 3 This page must contain 2 customers
rerecorded video for services feedback.
(Multimedia)
Webpage 13 (partners.html) 3 Clear design and content
Webpage 14 (contact.html) 3 Refer to Template1 at the end of
assessment brief to design this form.
Webpage 15 (references.html) 3 Clear design and content
Use of JavaScript 3 JavaScript should be used only on
Webpages 12, 13 and 14.
Use of Multimedia 3 Use multimedia only on Webpage 12.
Company logo and Navigation by
using the combination of Font
Awesome and Google fonts.
4
Use of Font-Awesome 3
Use of Google Fonts 3
Social Media Links 3
Widescreen layout 6
Responsive layout
Hamburger Icon
5 4 Web site is interactive and adjusts
based on device
Use of CSS3 media style rules 5 Use of proper HTML5 and CSS3
design guidelines
CorrectnessofHTML, CSS usage 6
Group Report 5
Total Max Marks 100 Total Marks assigned
Downgraded out 30

Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 8 of 9 TEQSA Provider Number: PRV12051
GENERAL NOTES FOR ASSESSMENT TASKS
Content for Assessment Task papers should incorporate a formal introduction, main points and
conclusion.
Appropriate academic writing and referencing are inevitable academic skills that you must develop
and demonstrate in work being presented for assessment. The content of high quality work presented
by a student must be fully referenced within-text citations and a Reference List at the end. Kent
strongly recommends you refer to the Academic Learning Support Workshop materials available on
the Kent Learning Management System (Moodle). For details please click the link
http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606 and download the file titled
“Harvard Referencing Workbook”. This Moodle Site is the location for Workbooks and information
that are presented to Kent Students in the ALS Workshops conducted at the beginning of each
Trimester.
Kent recommends a minimum of FIVE (5) references in work being presented for assessment. Unless
otherwise specifically instructed by your Lecturer or as detailed in the Unit Outline for the specific
Assessment Task, any paper with less than five (5) references may be deemed not meeting a
satisfactory standard and possibly be failed.
Content in Assessment tasks that includes sources that are not properly referenced according to the
“Harvard Referencing Workbook” will be penalised.
Marks will be deducted for failure to adhere to the word count if this is specifically stated for the
Assessment Task in the Unit Outline. As a general rule there is an allowable discretionary variance to
the word count in that it is generally accepted that a student may go over or under by 10% than the
stated length.
GENERAL NOTES FOR REFERENCING
References are assessed for their quality. Students should draw on quality academic sources, such as
books, chapters from edited books, journals etc. The textbook for the Unit of study can be used as a
reference, but not the Lecturer Notes. The Assessor will want to see evidence that a student is
capable of conducting their own research. Also, in order to help Assessors determine a student’s
understanding of the work they cite, all in-text references (not just direct quotes) must include the
specific page number(s) if shown in the original. Before preparing your Assessment Task or own
contribution, please review this ‘YouTube’ video (Avoiding Plagiarism through Referencing) by
clicking on the following link: link:
http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606
A search for peer-reviewed journal articles may also assist students. These type of journal articles can
be located in the online journal databases and can be accessed from the Kent Library homepage.
Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain
knowledge about a topic, but should not be over-used – these should constitute no more than 10% of
your total list of references/sources. Additional information and literature can be used where these
are produced by legitimate sources, such as government departments, research institutes such as the
National Health and Medical Research Council (NHMRC), or international organisations such as the
World Health Organisation (WHO). Legitimate organisations and government departments produce
peer reviewed reports and articles and are therefore very useful and mostly very current. The content
of the following link explains why it is not acceptable to use non-peer reviewed websites (Why can’t I
just Google?): https://www.youtube.com/watch?v=N39mnu1Pkgw
(thank you to La Trobe University for access to this video).
Kent Institute Australia Pty. Ltd.
Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 Page 9 of 9 TEQSA Provider Number: PRV12051
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