You are contracted to provide an assessment and
recommendation for a new attraction or event for the City of
Sydney with the aim to increase visitors to the city during the
winter months. Typically, visitor numbers are at their lowest during
this time resulting in lower revenue for hotels, restaurants and city
retailers and businesses.
Your task is to write a report that:
? Critically appraises the effectiveness of established
theories and strategies in creating an appropriate solution
to the problem of lower visitation during winter months.
? Proposes a new event or attraction that would be suitable
for increasing visitor numbers over the winter months and
is aligned with the strategies already in place for this
destination. You will need to include details of the actual
event or attraction such as proposed dates, venue/s and a
rough outline of the schedule for events, or an overview of
the attraction, what it would be what services it would offer
and a proposed location.
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