Your task is to develop a strategy to market White Appliance’s microwave ovens in India. Include target market(s), microwave oven features, price(s), promotion, and distribution in your program. You should also consider both short-term and long-term marketing programs. Some of the issues you may want to consider are:• Indian food preparation versus Western food preparation.• Values and customs that might affect opinions about microwave ovens.• The effects of competition in the market.
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