As you have learned in this week’s readings, many businesses exist in dynamic markets that pose unique economic, political, and technological challenges. Select a medium- to large-sized, publicly traded corporation that currently exists in a challenging business environment. Refer to the seven common categories of trend analysis as laid out in your textbook: Economic, regulatory/legislative, political, demographic, sociocultural, attitude/lifestyle, and technological. Research the company online which offers company financials, descriptions, history, property, subsidiaries, officers and directors. Also, access the Business Insights: Global companies and industries. You can always conduct research using credible online sources of corporate financial information, just be sure that wherever you obtain financial information that you cite your source. Use this Scholarly, Peer Reviewed, and Other Credible Sources document for guidance. Choose one of the seven categories to use as a basis of analysis for this discussion. Ensure that the time frame is now and that the challenges are continuing.
In your initial post of at least 200 words,
- Provide a general description of the publicly traded company you chose.
- Describe the challenges facing the company in the chosen category of analysis.
- Assess its current performance in your chosen category of analysis.
- Forecast its projected performance in your chosen category of analysis.
- Evaluate impending opportunities or challenges that result from your environmental scan.
