Assessment task 4 (weighting = 35%) Workplace communication issues Effective communication throughout a workplace is an essential ingredient to align people’s efforts towards achieving organisational goals. Yet it seems that ‘communication problems’ are

Assessment task 4 (weighting = 35%) Workplace communication issues Effective communication throughout a workplace is an essential ingredient to align people’s efforts towards achieving organisational goals. Yet it seems that ‘communication problems’ are continually mentioned as one of the main difficulties for most organisations. Your boss, the CEO of ABC Company, has asked you to prepare a report investigating the question: ‘Why and how should managers master the corporate communication function’? In so doing she expects you to examine the following four subfunctions within the function: 1. Identity, image, and reputation Working in groups of four, each student will write on one of these four corporate communication subfunctions. (Please note: depending on final student numbers there may be groups of three or five. In the case of a group of three students write on three of the four issues. In the case of a group of five a fifth communication issue will be made available). Please follow these guidelines to complete the assessment: The assessment task comprises two parts: 1. one group-based report comprising 1500 words per individual per section (representing 60% of the final grade); and 2. group-based activities focussing on: (i) the completion of a team contract with accompanying timeline schedule; (ii) the organisation, structure and editing of the actual report; (iii) a group-based presentation reflecting on key elements of the corporate communication function (representing 40% of the final grade).