What is the relationship between a firm's customers and its business level strategy in terms of who, what and how? Why is this relationship important?

What is the relationship between a firm’s customers and its business level strategy in terms of who, what and how? Why is this relationship important?
How can each of the business-level strategies be used to position the firm relative to the five forces of competition in a way that helps the firm earn above-average returns?
What motives might encourage managers and leaders to over diversify their firm?
What might encourage diversification?
What are some trends in the global environment that might impact the choice of international strategies, particularly international corporate-level strategies?
What are two important issues that can potentially affect a firm’s ability to successfully use international strategies?
Why do firms use suborder’s strategic alliances?
What risks are firms likely to experience if they use cooperative strategies?

What is the relationship between a firm’s customers and its business level strategy in terms of who, what and how? Why is this relationship important?