COM 126 Final Project Part Two Guidelines and Rubric
Overview Does media reflect culture, or does it create culture? Presentations are a critical skillset for all communication professionals to master by the time they enter the workforce. This assignment will allow you to gain experience in researching trends in communication, such as using language, conceptual terms, technology common in communication fields, and creating artifacts that can begin building their professional brand/identity. The project is divided into one milestone and a final submission that will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. The milestone will be submitted in Module Six. The final product will be submitted in Module Eight. In this assignment, you will demonstrate your mastery of the following course outcomes:
ļ· Analyze the interrelationship of media and culture for identifying the past, current, and future trends in communication and mass media
ļ· Create effective multimedia presentations related to the field of communications using applicable tools and media technologies
ļ· Integrate appropriate terms and concepts, fundamental across multiple communication fields, for enhancing the delivery of messages
Prompt You have examined the question āDoes media reflect culture, or does media create culture?ā through the lens of a media channel of your choice in part one. In the second final assessment, you will present your arguments and evidence in a presentation with speaker notes. Specifically, the following critical elements must be addressed:
I. Presentation a) Create an engaging introduction to your presentation that includes your concise thesis. You should remember who your audience is and attempt
to appeal to them directly within this introduction. b) Incorporate appropriate terms and concepts from the course materials throughout your presentation. Your use of these will demonstrate your
comprehension and ability to incorporate them fittingly. c) Describe ways in which a media reflects a culture, providing evidence to effectively support your discussion. d) Describe ways in which a media creates a culture, providing evidence to effectively support your discussion. e) Include a clear and purposeful graph or visual. f) Create a conclusion that solidifies your findings and arguments, identifying how they fit with past, current, and future trends.
g) Present your research in an effective and engaging manner, geared towards your intended audience. h) Effectively use visual content geared towards your intended audience. i) Speaker Notes. Provide speaker notes that further explicate the terms and concepts you integrated from the course materials.
Milestones Final Project Part Two Milestone One: Rough Draft In Module Six, you will submit a rough draft of your presentation slides. This milestone gives your instructor a chance to offer feedback on your presentation before the final submission. This milestone will be graded with the Final Project Part Two Milestone One Rubric. Final Submission Part Two: Presentation In Module Eight, you will submit the second part of your final project. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Part Two Rubric.
Final Project Part Two Rubric Guidelines for Submission: Your presentation should be 8 to 12 slides and include speaker notes and cover and reference slides. All references cited in APA format.
Critical Elements Exemplary Proficient Needs Improvement Not Evident Value
Presentation: Introduction
Meets āProficientā criteria and demonstrates a nuanced approach that appeals to the intended audience (100%)
Creates an engaging introduction to the presentation that includes a concise thesis (85%)
Creates an introduction to the presentation that includes a concise thesis, but introduction lacks in engagement (55%)
Does not create an introduction to the presentation that includes a concise thesis (0%)
8
Presentation: Terms and Concepts
Incorporates appropriate terms and concepts from the course materials throughout the presentation (100%)
Incorporates terms and concepts from the course materials throughout the presentation, but some lack in appropriateness (55%)
Does not incorporate terms and concepts from the course materials throughout the presentation (0%)
16
Presentation: Reflects a Culture
Meets āProficientā criteria and demonstrates a sophisticated awareness of the interrelationship between media and culture (100%)
Describes ways in which media reflects a culture, providing evidence to effectively support discussion (85%)
Describes ways in which media reflects a culture, providing evidence to support discussion, but not all evidence used is effective (55%)
Does not describe ways in which media reflects a culture, providing evidence to support discussion (0%)
10.6
Presentation: Creates a Culture
Meets āProficientā criteria and demonstrates a sophisticated awareness of the interrelationship between media and culture (100%)
Describes ways in which media creates a culture, providing evidence to effectively support discussion (85%)
Describes ways in which media creates a culture, providing evidence to support discussion, but not all evidence used is effective (55%)
Does not describe ways in which media creates a culture, providing evidence to support discussion (0%)
10.6
Presentation: Graph or Visual
Meets āProficientā criteria and detail is particularly rich and engaging to audience (100%)
Provides a clear and purposeful graph or visual created using appropriate software (85%)
Provides a graph or visual using appropriate software, but it lacks clarity or purpose (55%)
Does not provide a graph or visual created using appropriate software (0%)
8
Presentation: Conclusion
Meets āProficientā criteria and conclusion both summarizes the argument and prompts audience to speculate next stage of argument (100%)
Creates a conclusion that solidifies the findings and supports the stated argument, identifying how they fit with past, current, and future trends (85%)
Creates a conclusion that solidifies the findings and supports the stated argument, identifying how they fit with past, present, and future trends, but conclusion is cursory or overreaches (55%)
Does not create a conclusion that solidifies the findings and supports the stated argument, identifying how they fit with past, current, and future trends (0%)
10.6
Presentation: Present Your Research
Meets āProficientā criteria and demonstrates a sophisticated awareness in engaging intended audience (100%)
Presents research in an effective and engaging manner geared towards intended audience (85%)
Presents research in an effective and engaging manner, but presentation is not appropriately geared towards intended audience (55%)
Does not present research in an effective and engaging manner geared towards intended audience (0%)
8
Presentation: Visual Content
Meets āProficientā criteria and demonstrates keen insight into the preferences of the intended audience (100%)
Effectively uses visual content geared towards intended audience (85%)
Uses visual content geared towards intended audience, but not all visual content is effectively utilized (55%)
Does not use visual content geared towards intended audience (0%)
8
Presentation: Speaker Notes: Terms
and Concepts Integrated
Meets āProficientā criteria and explanation of terms and concepts is complemented by examples and rich detail (100%)
Provides speaker notes that further explicate the terms and concepts integrated from the course materials (85%)
Provides speaker notes that explicate the terms and concepts integrated from the course materials, but depth is no further than what was displayed in presentation (55%)
Does not provide speaker notes that further explicate the terms and concepts integrated from the course materials (0%)
16
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format (100%)
Submission has no major errors related to citations, grammar, spelling, syntax, or organization (85%)
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (55%)
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0%)
4.2
Total 100%
