Assessment – Group simulation assignment
Group / Individual Simulation Assignment (3,000 words)
Students are required to develop a PR strategy for either:
a) a hypothetical client and prepare a public relations and public communication campaign for this client. Students need to show the purposes and reasons of the selected PRstrategy and campaign; or,
b) Students may, if they wish, choose a real company and a real PR issue (but not one of the companies or issues in Assessment 1 – David Jones, Malaysia Airlines, BP), undertakingthe same analysis as outlined in a).
Your report should be structured as follows:
– EEI cover page
– Cover page
– Contents
– Introduction
– Central section
– Conclusions
– Recommendations
– References
