ADVT 3300 Client Project Assignment
Your assignment involves working on a small team to design a print advertisement (in poster form) for UALR Athletics. You should focus on sports in general or on a specific sport, such as basketball or baseball.
You should also turn in a brief report, providing details about your project. You should describe your advertising objective(s), design elements, message appeal (e.g., humor, fear), slogan, and reasons the ad will be effective in persuading your target market. You may also mention how your advertising approach could be expanded to a broader advertising campaign (for example, using social media).
Your advertisement will be judged on several criteria including:
1) accomplishes the advertising objective(s)
2) convincingly creative
3) aesthetically pleasing
4) uses simple and clear language
5) potential to break through advertising clutter
6) persuasive message
7) overall impact
Target Markets and Specific Advertising Objectives
Target market: Local schools
Associated Advertising Objectives
- Create awareness of group ticket sales and group “days at ballpark”
- Persuade groups to take advantage of relatively low prices to hold an event
- Encourage repeat customers for annual events
- Provide opportunities for businesses to entertain or “smooze” clients