“The globalization of markets is at hand. With that, the multinational commercial world nears its end, and so does the multinational corporation…The multinational corporation operates in a number of countries, and adjusts its products and processes in each, at high relative cost. The global corporation operates with resolute constancy…it sells the same things in the same way everywhere” (Levitt, 1983).
With reference to relevant literature, critically evaluate Levitt’s view of global strategy.
In order to complete this activity you need to consider the following:
- Utilise academic research using literature from journals, books, etc.
- Undertake a critical evaluation making effective use of evidence and sources
- Present findings in an appropriate format (ensure that Harvard referencing is used)
This is an essay not a report, so you should avoid the use of bullet points and lists. This is an essay question which is effectively asking you to complete a critical evaluation of the literature on the topics and use this literature to form arguments to address the discussion. There are a variety of resources available to help with the skills of essay writing available through the LRC.
Please note that tutors will not be able to pre-assess draft assessments. We will comment on short sections if students are concerned about their writing style, and we are happy to advice on outline structures. Please do not ask tutors to comment on whole draft assessments.
Accurate referencing of sources is crucial in this coursework. There are resources available in the Learning Resource Centre and via the student advice shops to help. The referencing system used on this module is the Harvard system. Please make sure you are familiar with this. Marks will be deducted for inaccurate referencing.
Marking Criteria
| Weight | |
| Introduction | 10 per cent |
| Analysis of literature | 60 per cent |
| Conclusion | 10 per cent |
| Structure and presentation; referencing | 20 per cent |