Assessment Information 3
| Subject Code: | MAN304 |
| Subject Name: | Issues in International Business |
| Assessment Title: Length: | Case Study Analysis (Individual) Slide Deck 15 slides (+/- 10% allowable range) |
| Weighting: | 30% |
| Total Marks:
Submission: |
100
Online via Turnitin |
| Due Date: | Week 11 |
.Assessment Description
.The purpose of this individual assignment is to apply the principles of international market analysis to a market entry mode for a specific firm. The firm is a medium-sized Australian private company called Grants.
Grants is a producer of natural-ingredient-based toothpaste sold under thee brand “Grants of Australia” (www.grantsofaustralia.com.au). The firm has been selling its products in Australia since 1984, starting off as a family-produced, home-made toothpaste, growing into a well-regarded brand by 1994.
The firm has a focus on the niche organics and health-conscious market and now also produces vegan toothpaste. It has never been a mainstream brand and, though sold at some major supermarket outlets in Australia, is not significantly represented in consumer purchases. The market analysis of the Australian consumer landscape that Grants has almost reached all of its target audience, meaning there is likely to be insufficient room for any significant growth in its sales in the medium to long term. The major selling brand remains the global giant- Colgate. But Grants has a distinct set of differentiators that can help it develop new markets outside of Australia.
The management of Grants has identified that the health-conscious segment is expanding in Asia, in line with growth in incomes and the development of a broader range of consumer tastes. They are considering one of three possible countries to enter: Malaysia, Vietnam or Thailand. You have been asked to develop a market analysis for one (1) of these three possible target countries.
You are required to analyse the firm’s market position and propose a market entry strategy to its board of directors in the form of 15 PowerPoint slides (not including cover sheet and references). Once Grants has decided to enter a market, it will need to select a viable mode of entry, which you will also propose.
This case study analysis is a slide deck created in PowerPoint, converted to PDF and uploaded to the assignment submission link.
It is a culmination of the work completed in assessments 1 and 2 and represents your report to the Board of Directors of the firm as to how they will enter the destination market. The question is not whether the firm should enter the market, but rather how it will enter and which market it will enter (and why). Your slide deck to the Board of Directors, therefore addresses the items below (1 to 7).
The assessment does not require you to present your findings in class, but merely upload the slide deck as your submission to the assessment link.
There is no word-count for this assessment; only a slide count of 15 slides (not including cover sheet and reference slides). This can be plus or minus 10%. The slides can contain diagrams of your own creation if you wish to include any, but cannot link to any videos or external content. The slides need to be legible and realistically written that a person reading them could draw sufficient conclusions about the entry mode.
Your slide deck should contain the following content.
- Whether the firm has a competitive advantage in its product or service over competitors in the new market and what that advantage may be
- The choice of which country they should enter and why
- Information about the destination country that you feel is pertinent to the decision of the board of directors on how to enter the market (e.g. political, economic or other factors)
- Major risks identified in the target country and your solutions to them
- The proposed mode of entry into the destination market
- Reasons for this mode choice
- The top 5 steps the firm will take to implement its strategy of entry mode
The slide deck should have 10 references, of which at least 5 should be academic references (such as journals or books). Non-academic sources could include corporate websites, government publications, industry reports, census data, or newspaper articles. In referencing sources, you must apply Harvard Referencing Style to your in-text citations and consequently to the reference list.
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Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
| Number of days | Penalty |
| 1* – 9 days | 5% per day for each calendar day late deducted from the total marks available |
| 10 – 14 days | 50% deducted from the total marks available.
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| After 14 days | Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). |
| Note | Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students |
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via:
https://www.kbs.edu.au/wp–content/uploads/2016/07/KBS–Assessment–Policy–v4.5_incl–SCform–and–Med–Cert_final.pdf
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current–students/student–policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:
My Services>Academic Success Centre>Study Support Resources
MAN304 Assessment Marking Rubric –Market Entry Mode Presentation 30%
| Criteria | NN (Fail) 0 – 49 | P (Pass) 50 – 64 | CR (Credit) 65 – 74 | DN (Distinction) 75 – 84 | HD (High Distinction) 85 – 100 |
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Analysis of Identified Issues
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Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria.
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You briefly analyse some of the issues and your interpretation is not always relevant to the assessment criteria. |
You analyse most of the issues and your interpretation is well structured. |
You analyse and interpret issues thoroughly.
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You analyse and interpret the issues articulately and convincingly. |
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Recommendations
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The quality of your recommendations is poor and/or incoherent.
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You have drawn some useful recommendations although a more comprehensive analysis of the case study would have been helpful. |
You have drawn mostly useful recommendations.
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You have drawn varied, wellresearched and compelling recommendations.
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You have drawn dynamic, comprehensive and convincing recommendations.
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Research
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Your research lacks focus because of an unsuitable choice of sources.
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You have selected some appropriate scholarly sources. Better use of quality sources would help focus your research. |
Your research is focused, drawn from an appropriate range of scholarly sources. |
It is obvious that your research is focused, complemented by a quality selection and range of scholarly sources.
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It is clearly obvious that your research is extensive and focused, complemented by a quality selection and range of scholarly sources. |
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Presentation
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Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis.
The format chosen for your analysis lacks thought and consideration for the intended audience.
In-text referencing and/or reference list is mostly incorrect or non-existent.
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Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis.
The format chosen for your analysis is appropriate, but major improvements would enhance its presentation.
An earnest attempt at in-text referencing is obvious but there are major errors. |
Mostly correct grammar and spelling are very good but with occasional errors.
The format chosen for your analysis is appropriate but some improvements would enhance its presentation.
Mostly correct in-text referencing and reference list with minor errors throughout and the occasional major error. |
Errors in grammar and spelling are rare.
Your analysis is professionally presented and has been submitted in the appropriate format.
In-text referencing and the resultant reference list are correct, with only the occasional minor error. |
Correct grammar and spelling throughout the analysis with no obvious errors.
Your analysis is professionally presented and exceeds expectations in what is evidently suitable for a high-grade commercial environment.
In-text referencing and the resultant reference list are correct, with no errors.
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Feedback and Grades will be released via Turnitin | ||||
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