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May 2019

Uncategorized

Your readings in Week 1, in part, describe a common theme of “Media Fragmentation.”  Media fragmentation describes a trend to increasing choice and consumption of a range of media for consumers. These choices include more TV channels, radio stations, magazines, more websites. Media fragmentation implies increased difficulty in reaching target a

Your readings in Week 1, in part, describe a common theme of “Media Fragmentation.”  Media fragmentation describes a trend to […]

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