Subject Code: BSBMGT407 Internal Code: 1AIFFG
Assignment Task: BSBMGT407 Assessment Task 1 – Written Questions As a part of your assessment in these units, you will have your knowledge assessed via written questions. This written assessment covers: BSBMGT407 Apply digital solutions to work processes and BSBMKG417 Apply marketing communication across a convergent industry Question 1: Describe what ‘fit for purpose’ means. What 2 key things might you consider when evaluating whether digital technology is fit for purpose? Question 2: Describe what trademarks and copyright are. Give an example of when you might consider these when dealing with digital technology in business. (100 words min)
- Intellectual Property
- Description Example of when you need to
- consider this IP
Question 3: Consider your current or former workplace. Address all the following points:
- Identify what digital applications, platforms or other digital technology are used in your workplace.
- Describe your role.
- Describe the tasks you undertake that use digital applications and information.
- How do you check the digital information you use is reliable (can be repeated) and valid (true/has authority)?
- List all the applications/platforms/technology that are used in your workplace:
- What is your role/job description:
- List all your tasks or duties that use digital applications and information:
- Reliability and validity checks:
Question 4: List 2 legislation or regulations that are relevant to digital technology and information. Give an example of how these could affect workplace processes or procedures Legislation Example of impact on workplace processes or procedures. Question 5: Identify and describe 2 characteristics of digital marketing. of non-digital marketing and 2
- Traditional Marketing
- Digital Marketing
Question 6: How with convergence? have the traditional siloed sectors of the marketing industry changed Question 7: The review evaluates their below usefulness tools and in today’s techniques convergent from the traditional environment.
- sectors and
- Tools: Evaluation:
- What are the key features?
- What are the advantages and disadvantages?
- Is the tool useful in today’s convergent environment? If yes, why? If not, why not?
- Print-based advertising
- Direct mail campaigns
- Radio commercials
Question 8: Imagine a business is launching a new product. How will the business manage a potential increase in customer demand (supply, customer service, staffing, delivery, etc)? Question 9: Describe how customers take a central and empowered role within convergent marketing. Question 10: Name 2 professional marketing industry networks that can assist you in keeping your knowledge of convergence up to date. Assessment Task 2 – Project: Convergence As a part of your assessment in these units, your performance may be demonstrated through the assessment of a project you complete. This project assessment covers BSBMGT407 Apply digital solutions to work processes and BSBMKG417 Apply marketing communication across a convergent industry. Project Assessment Case Study Details You have been recently been hired as a marketing consultant for Coffeeville: Market trends for cafes indicate that consumers are actively seeking healthy alternatives and are also becoming more aware of food intolerances. As such, Coffeeville is promoting its range of dairy-free products using almond, soy and coconut milk. The budget for the campaign is $7,000. The manager, Emma Belcastran, has asked you to prepare an integrated marketing campaign to support the launch. She specifically wants you to develop a small flyer and a Facebook post, however, you will need to use other tools, techniques and channels as well for the campaign. You will use Canva to create the flyer and Facebook post. The business of your choice details You have been recently been hired as a marketing consultant for the business of your choice. The business is launching a new product/service (provide details of the product or service in your answers). Your manager has asked you to prepare an integrated marketing campaign to support the launch. He specifically wants you to develop a small flyer and a Facebook post, however, you will need to use other tools, techniques and channels as well for the campaign. You will use Canva to create the flyer and Facebook post.