Situational Analysis This whole section involves an essentially process of assessing the current situation facing the industry, arriving at a set of assumptions about the future and identifying key strategic issues that are likely to confront the organisation. Macro-Environmental Analysis The following section identities and explains the impact of key variables in each of the environmental factors impacting the industry. [This is related to Week 3 topic week!] Two step process (consider the following when discussing each force you identify below): I. Marketers evaluate the information for accuracy, try to resolve inconsistencies in the data and assign significance to the findings. II. Environmental analysis enables marketers to identify potential threats and opportunities linked to environmental changes. III. Each force identified per environmental factor
Table of ContentsExecutive Summary 2Introduction 3Situational Analysis 3Macro-Environmental Analysis 3Competitive 4Economic 4Political 4Legal & Regulatory 4Technological 5Socio-Cultural 5Micro-Environmental Analysis 5Market […]
