ASSESSMENT 3 BRIEF
Subject Code and Title ENT203 Marketing for Entrepreneurship
Assessment Entrepreneurial Project
Individual/Group Individual
Length 1750 words (-/+ 10%)
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include:
a) Compare, contrast and select effective methods for engaging customers in relevant markets.
b) Undertake market research and testing to determine engagement opportunities while maximising the use of scarce resources.
c) Develop creative, appropriate cost solutions to engage with the market at different stages of the customer journey.
d) Evaluate the impact of your marketing approaches on your business idea.
Submission Due by 11:55pm AEST Sunday of Module 5.2.
Weighting 35%
Total Marks 100 marks
Task Summary
In 1750 words, select your most appropriate cost effective marketing strategies and conduct market research, brand, social media and mobile testing of your own proposed venture. You will also identify the marketing mix to demonstrate your knowledge and understanding of the most appropriate marketing strategies for your potential customers.
Please refer to the Task Instructions for details on how to complete this task.
Context
Entrepreneurs apply marketing strategies to their own ventures by selecting the most appropriate lean strategies and market testing methods. It is important for the entrepreneur to test and evaluate the effectiveness of the chosen strategies and change or test new methods to get the best results. This is a process that continues as entrepreneurs review and improve brands, targeting and testing current and new market segments. This project will demonstrate your knowledge gained in modules 1-5 about market research, establishing and marketing your brand, using social and mobile marketing strategies, testing and analytics.
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