Analyze Starbucks case and write 2.5 – 3 page single space analysis [MARKETING Expertise]
Requirements: 2.5 – 3 pages single spaces analysis. Reference exhibits in reading.
- Provide upfront recommendations in the first paragraph for Christine Day, SVP.
- What is this case about and what are your recommendations?
- What is Starbuck’s value proposition, and how are they executing it without traditional marketing? Where do they add value to the sale?
- How are new Starbucks customers different from established customers?
- What is the payout for increasing customer satisfaction?
- Does the $40 million in additional labor hours make sense for the USA operation? What is the break even and payout per store and nationally?
