Please select one of the following topics for your discussion this week.
1-Why have companies moved away from mass marketing and towards target marketing? Outline the steps in a customer value -driven strategy. Provide an example.
2-How is demographic segmentation used in consumer markets ?provide an example where marketers have used demographic segmentation.
3-Discuss brand equity and brand value. How do marketers use these concepts to build powerful brands ?Provide an Example.
4-Explain the four choices companies have when developing brands,Provide and example of each.
5- what action are performed in the business analysis step of the new product development process? How does a business carryout this steps?provide an example .
6-How can companies adopt a holistic approach to managing new product development? Provide an example.
