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Year 10 Design and Technology 2020 Assessment Task 1 Lookbook and Portfolio |
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Notification Date |
Term 1 Week 4 |
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Due Date |
Term 2 Week 1 – Friday 1st May 2020 (Class A in P5, Class B in P4) Submission via upload to Compass |
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Time Allocated |
9 weeks |
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Total Marks |
30 |
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Weighting |
30% |
TASK REQUIREMENTS
PART A: LOOK BOOK (Outcome DT5-7)
You are part of the marketing team for a local home building company. The company would like to be able to show potential customers the work that they are able to produce through the form of a lookbook. The lookbook should contain edited images of finished homes, sample products and materials with persuasive text.
Using the media skills that you have developed in this unit of work, construct a lookbook for your building company.
Your lookbook should illustrate proficiency in working with a wide range of media (i.e. images, text, fonts) for marketing purposes. The lookbook should not exceed 10 pages (double sided, including the front and back cover, no restrictions in page dimensions).
PART B: PORTFOLIO (Outcome DT5-2)
Document your design process in the form of a portfolio using the following headings:
● Identification of needs and opportunities
Analyse the criteria for success, project limitations and needs of the target market/end user (who the lookbook will typically appeal to).
● Management*
Develop an action plan for the project.
● Creative and innovative idea generation*
Conduct market research around lookbooks/marketing materials used by existing home building companies/real estate, analysing the application of space, fonts, colour schemes, layouts and use of language. Develop an annotated storyboard for your lookbook.
● Research and exploration
Conduct research using primary and secondary sources to supplement the identification of needs and opportunities section and the overall development of your lookbook. Present your findings in qualitative and quantitative forms.
● Realisation*
Outline the hardware and software used to develop your lookbook solution.
● Evaluation*
Evaluate your completed lookbook against the criteria for success, project limitations and needs of the end user.
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LOOK BOOK |
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OUTCOMES DT5-7 uses appropriate techniques when communicating design ideas and solutions to a range of audiences |
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Extension |
❏ |
Uses appropriate technology to construct floor plans, applying the correct use of symbols and scale, to effectively supplement the marketing strategies provided by the lookbook |
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A 15-13 |
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❏ |
Effectively and ethically uses a wide range of media-related hardware and software reflecting an outstanding level of proficiency Communicates ideas and solutions through the use of a range of media, persuasive and succinct language and current visual layout/formatting techniques Product displays marketing strategies that are highly appropriate and specific to the researched audience/target market |
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B 12-9 |
❏ ❏
❏ |
Ethically uses a range of media-related hardware and software reflecting a high level of proficiency Communicates ideas and solutions through the use of media, persuasive language and visual layout/formatting techniques Product displays marketing strategies that are appropriate to the researched audience/target market |
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C 8-5 |
❏ ❏
❏ |
Uses media-related hardware and software reflecting a sound level of proficiency Communicates ideas and solutions through the use of graphical and textual media with consistency in visual layout/formatting techniques Product displays marketing strategies that are appropriate to an audience/target market |
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D 4-3 |
❏ ❏
❏ |
Uses media-related software reflecting a basic level of proficiency Communicates ideas and solutions through the use of some graphical and textual media with consideration for visual layout techniques Product displays marketing strategies |
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E |
❏ |
Uses media-related software reflecting an elementary level of proficiency |
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1-2 |
❏ |
Communicates ideas and solutions through the use of some graphical and/or textual media in a marketing context |
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Marker Feedback |
Mark 15 |
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PORTFOLIO |
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OUTCOMES DT5-2 applies and justifies an appropriate process of design when developing design ideas and solutions |
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Extension |
❏ |
Portfolio is creatively formatted and presented to reflect the design solution (lookbook) in style. |
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A 15-13 |
❏ ❏
❏ |
Applies a logical and effective problem-solving process when exploring and developing design ideas and solutions Justifies the needs, opportunities and target market for the design of the product which is supported by comprehensive research Analyses reliable and accurate data from a range of primary and secondary sources to present relevant and meaningful information in both qualitative and quantitative formats |
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B 12-9 |
❏ ❏
❏ |
Applies a logical problem-solving process when exploring and developing design ideas and solutions Justifies the needs, opportunities and target market for the design of the product which is supported by thorough research Analyses reliable and accurate data from primary and secondary sources to present relevant information in both qualitative and quantitative formats |
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C 8-5 |
❏ ❏
❏ |
Applies a problem-solving process when exploring and developing design ideas and solutions Justifies the needs, opportunities and target market for the design of the product which is supported by sound research Analyses data from primary and secondary sources to present information in both qualitative and quantitative formats |
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D 4-3 |
❏ ❏
❏ |
Applies most elements of a design process when exploring and developing design ideas and solutions Explains the needs, opportunities and target market for the design of the product which is supported by basic research Analyses data from primary and/or secondary sources to present information in mainly qualitative formats |
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E 1-2 |
❏ ❏
❏ |
Applies some elements of a design process when exploring and/or developing design ideas and solutions Describes the needs, opportunities and target market for the design of the product which is supported by elementary research Collects data from primary and/or secondary sources to present information in qualitative formats |
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Marker Feedback |
Mark 15 |
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Final Total |
/30 |
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Overall Grade |
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PERSONAL OBSERVATION (STUDENT) |
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What did I do well? |
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What can I do to improve in the future? |
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My effort was… |
❏ Excellent |
❏ Very good |
❏ So-so |
❏ Not good |