Imagine that you are the manager of a small to medium-sized tourism, hospitality or events related business based in Los Angeles who wants to capitalize on the business opportunities related to the 2028 Olympics.

Imagine that you are the manager of a small to medium-sized tourism, hospitality or events related business based in Los Angeles who wants to capitalize on the business opportunities related to the 2028 Olympics.

In the form of report you are required to complete the following steps:

1. Summarise your current business:
   • What is your mission and vision? What is the value proposition of the business? How many staff are currently employed?
2. Based on the relevant trends that exist for your business in either tourism, hospitality or events, identify the related business opportunities which may exist to develop your business in the years leading up to and after LA2028;
3. Suggest the way that LA2028 has the potential to impact your business in the following areas:
   • Value proposition
   • Staffing
   • Operations
   • The guest experience
   • Financial Management
4. Create two(2) possible scenarios about how your business could respond to the LA2028 Olympics opportunity.
5. Finalize your report by selecting the scenario that you have chosen to support.
6. Explain the reason why you have made that decision.
7. Throughout your report support your discussion with relevant underlying bodies of knowledge that have helped support your answer.