Purpose The purpose of this assessment item is to assess your ability to write a 1500-word Academic Essay that demonstrates your critical thinking and communication skills. You are required to critically analyse the following statement: “Established businesses must adopt entrepreneurial practices if they are to successfully pursue innovation opportunities in a global market”. In developing your argument, which was what an essay requires you to do, please ensure that you incorporate critical insights from at least six peer reviewed scholarly journals. This evidence-based research will enable you to support your argument, demonstrating your application of critical thinking to incorporate opposing perspectives, and culminating in a compelling conclusion. Please fully review the rubric for this assessment before starting your Assessment. A note on writing essays: • Demonstrate your communication skills by using the third person passive writing style. • Do not use diagrams/pictures in an Academic Essay. This will give you an opportunity to demonstrate your communication writing skills.
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