Main: Evaluate research-supported strategies for efficiently assessing and evaluating marketing potential. Instructions: You have become the investigator of three (3) healthcare systems and will predict which one has the most promising marketing potential. You will be able to proficiently discuss how the 5 P’s of healthcare marketing and research-supported assessment strategies impact the marketing potential of a healthcare system. • Select and provide a general overview of three (3) real-life healthcare organizations that interest you*. • Discuss the 5 P’s of healthcare marketing of each healthcare organization that you selected. • Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential (i.e. SWOT analysis, Porter’s Five Forces analysis, etc.). • Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions. o 3-page paper excluding front and back matter (APA standards apply). APA formatting (e.g. title page, conclusion, reference page, etc.) should be used. Plagiarism is not permitted. *Hint: Try locating healthcare systems that you are familiar with, would like to network with, have heard concerns about, or ones that are completely unfamiliar to you. Reference: https://data.medicare.gov/
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