company’s target market and positioning

1.What is the company’s target market and positioning?2.Brand Filters:

1. 1. 1,What are the brand associations elicited by each ad? Explain.
   2. 2,Will the ad resonate with the target culture? Explain.
   3. 3.Communications Filter:
      1. 1. 1,Is the ad original, engaging and easy to understand? Explain.
         2. 2,Does the ad integrate the product into the story? Explain.
         3. 4.After evaluating each storyboard using the decision filters, select what you think are thetwo best ad concepts. Then, using the 2 decision filters above, explain whichone of the two ads you would choose as the best and why. That is, compare and contrast the two best ads using the 2 decision filters, explaining why you think one of them is the better way to go.

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