the best combination of coffee beverages and food at a great value in a fast, friendly and convenient location.NARRATOR: Most importantly, the coffee has to taste good.John Costello: We have a very strong coffee culture at Dunkin’. It begins with sourcing the very best, high quality 100% arabica beans, and then we go throughvery, very detailed quality control and testing to make sure that we provide the very best cup of great tasting Dunkin’ coffee every single time you visit our restaurants.NARRATOR: Along with serving quality coffee, Dunkin’ Donuts likes to offer theirguests something a little different.John Costello: We call our product development strategy “familiar with a twist”. You can go into Dunkin’ and get your favorite coffee or latte or breakfast sandwich, but we also like to offer seasonal varieties as well, and that can range from everything like pumpkin flavored coffee in the fall, to holiday flavors to even a heart-shaped donut at Valentine’s day. NARRATOR: In order to bring customers back day after day, Dunkin’ Donuts’ stores have to be in convenient locations.John Costello: We study where people work, play, live and go to school and we try and build locations that make it very easy for our customers to visit. So we’re often on the right side of the road, on the way to work. Or close to where people live, or close to college campuses. We’re often in train stations as well. And in fact a high percentage of our restaurants have drive-thrus so that you can stop infor a cup of coffee and a breakfast sandwich or an afternoon snack without disrupting your daily routines.NARRATOR: Reasonable pricing allows customers to make Dunkin’ Donuts an everyday destination.John Costello: We work very hard to create great tasting food and beverages, but also that can be sold at a good value, so we try and offer very strong everyday values. We’ll also offer special offers from time to time to encourage our consumers to try a new product. And, we recently launched our DDPerks loyalty program where a consumer can earn 5 points for every dollar they spend at Dunkin’, and after they get 200 points
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