Word count: 2500 words (not including tables, reference list or execute. summary)
12 point font, 1.5 spacing, Vancouver referencing style In this assessment, students will complete the steps involved in the first two stages of the dour diamond service design process; Discover and Define. This assessment forms the foundation f Assessment 2 The innovation pitch.
The topic outlining the issue and client requirements is contained in the client brief.
Assessment description In this assessment, students will complete the steps involved in identifying a market need for a new product or service. These steps include statistics and factors relevant to the issue, review of current trends, knowledge about the customer (persona), knowledge about the usage environment and a problem statement.