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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Unit Code and Title: SBM4301 Innovation and New Technologies
Assessment Overview
| Assessment Task | Weighting | Due | Length | ULO |
| Assessment 1: Quiz The quiz is based on lectures and tutorials of week 1, 2 and 3. |
10% | Week 4 | 30 Mins | ULO-1 |
| Assessment 2: Report A Write a report on current trends on technological innovation and disruptive technologies. Identify few examples of current trends in technological innovation and then focus the report on one innovation in detail. You must be able to identify and synthesise relevant information. |
20% | Week 6 | 2000 words | ULO-2 ULO-3 ULO-5 |
| Assessment 3: Report B You will choose one existing incumbent (company) that is struggling to survive in the market. Referring to relevant strategic analysis frameworks, conduct a thorough analysis of the current conditions of this incumbent and provide a detailed solution for this incumbent to re-emerge into the market. The solution should be linked to innovation and disruptive technology. |
30% | Week 9 | 2000 words | ULO-1 ULO-3 ULO-4 ULO-5 ULO-6 |
| Assessment 4: Tutorial Participation and Submission Weekly exercises assess students’ ability to understand theoretical materials. |
10% | Week 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 |
N/A | ULO-1 ULO-2 ULO-3 ULO-4 ULO-5 ULO-6 |
| Assessment 5: Case Study You need to complete a research report, investigating the feasibility of an innovation strategy for the organisation presented in the provided case study. As part of this feasibility report you will need to identify and account for internal and external environmental factors facing the organisation. Also, you are required to identify three (3) opportunities and associated strategies to innovate and critically evaluate one (1) of these opportunities and strategies and develop a plan for its implementation. Furthermore, you should develop a process to review and monitor the progress of this innovation strategy. |
30% | Week 12 | 2500 words | ULO-1 ULO-2 ULO-3 ULO-4 ULO-5 ULO-6 |
Assessment Details
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Assessment 1: Quiz
| Due date: | Week 4 |
| Group/individual: | Individual |
| Word count / Time provided: | 30 Mins |
| Weighting: | 10% |
| Unit Learning Outcomes: | ULO-1 |
Assessment Details:
This quiz will assess your knowledge of key content areas (Week 1, 2 & 3 content) and identify further
support needs. For successful completion of the quiz, you are required to study the material provided
(lecture slides, tutorials, and reading materials) and engage in the unit’s activities. The prescribed
textbook is the main reference along with the recommended reading material. By completing this
assessment successfully, you will be able understand the scope of technological change and drivers
for information system (IS) innovation and their impact on business, organisations and society.
Marking Information: The quiz will be marked out of 10 and will be weighted 10% of the total unit
mark.
Assessment 2: Report A
| Due date: | Week 6 |
| Group/individual: | Individual |
| Word count / Time provided: | 2000 |
| Weighting: | 20% |
| Unit Learning Outcomes: | ULO-2, ULO-3, ULO-5 |
Assessment Details:
Write a report on current trends on technological innovation and disruptive technologies. Identify
few examples of current trends in technological innovation and then focus the report on one
innovation in detail. You must be able to identify and synthesise relevant information. You should
examine and critically evaluate the most relevant, recent and scholarly research on a topic (in this
case, current trends on technological innovation). Write the report by following the structure like an
essay: an introduction, a series of body paragraphs, and a conclusion.
In this assessment, you will have to complete the following tasks:
a. In the introduction, you will have to define innovation, technological innovation, current
technological trends and emerging technological trends in business. Identify examples of
current technological trends and emerging technological trends on technological innovation
and describe in brief about those trends. You can provide many examples.
b. In the body of the paragraphs, you will have to identify one current trend of your choice and
discuss in detail about that technological innovation. For this part of the assessments, you
will have to conduct literature search from current and credible resources to describe one
latest innovative technology useful for business information system.
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
c. In concluding paragraph, you will have to explain the role/influence (both positive and
negative) of technological innovation and disruptive technologies in businesses and society.
For successful completion of this assessment, you are required to study the material provided
(lecture slides, tutorials, and reading materials), engage in the unit’s activities, and in the class
discussion. The prescribed textbook is the main reference along with the recommended reading
material. Students are expected to discuss their work with lecturer and to seek support.
Marking criteria and Rubric: The assessment 2 – Report A will be marked out of 100 and will be
weighted 20% of the total unit mark.
| Marking Criteria | Not satisfactory (0-49%) of the criterion mark) |
Satisfactory (50-64%) of the criterion mark |
Good (65- 74%) of the criterion mark |
Very Good (75-84%) of the criterion mark |
Excellent (85-100%) of the criterion mark |
| Identifies and discusses by giving examples on the current technological trends in IS innovation (40 marks) |
Poor identification and discussion without any examples on the current technological trends in IS innovation |
Partially identifies and discusses with only one example on the current technological trends in IS innovation |
Good identification and discussion on the current technological trends in IS innovation |
An excellent identification and discussion on the current technological trends in IS innovation |
Outstanding identification and discussion on the current technological trends in IS innovation |
| Integrates evidence based literature throughout the report to support the discussion. (20 marks) |
No or very few sources have been used and they are of poor academic quality and not relevant to the themes of the unit and chosen topic |
Inadequate sources have been used and they are of poor academic quality and not relevant to the themes of the unit chosen topic. There is little evidence of reading |
Literature sources are not of high quality or current and not clearly relevant to themes of the unit and chosen topic. There is some evidence of reading outside the unit. |
Literature is current and used from quality sources. The student has reviewed widely on the chosen topic. There is an evidence of critical analysis of literature reviewed |
Literature is current and used from quality sources. The student has reviewed widely on the chosen topic, beyond the unit resources. A critical analysis of literature is well integrated. |
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
| Evaluates role/influence of technological innovation, including disruptive technologies in business and society by giving many examples. (20 marks) |
Poor evaluation on the role/influence of technological innovation, including disruptive technologies in business and society with no examples |
Basic evaluation on the role/influence of technological innovation, including disruptive technologies in business and society. |
Good evaluation on the role/influence of technological innovation, including disruptive technologies in business and society. |
An excellent evaluation on the role/influence of technological innovation, including disruptive technologies in business and society with many examples. |
Outstanding evaluation on the role/influence of technological innovation, including disruptive technologies in business and society with many examples |
| Writes clearly and succinctly in an appropriate academic style. Demonstrates appropriate use of language, grammar, spelling and punctuation with correct referencing (Harvard Author Date system (20 marks) |
The paper lacks transition and therefore difficult to read and understand. Inadequate use of language, grammar, spelling and punctuation Significant work is required to make citation and list of references consistent with Harvard Author Date system |
The paper lacks consistent transition. Some paragraphs appear unrelated to the preceding ones or to the topic. There are few grammatical error and unintentional errors in acknowledging sources. In text citation and list of references mostly compliant with Harvard Author Date system |
The report is written with some transition. The report exhibits appropriate use of language, grammar, spelling, punctuation References are credited well and used appropriately. In-text citation and list of references mostly compliant with Harvard Author Date system |
The report is written with a good transition, which is evident from a structure that includes introduction, body and conclusion The report exhibits accurate use of language, grammar, spelling, punctuation. References are credited well and used appropriately. In-text citation and list of references mostly compliant with Harvard Author Date system |
This report is written with a good transition, in a persuasive, which is evident from a clear structure that includes introduction, body and conclusion. The report exhibits exceptional ability in use of correct language. grammar, spelling and punctuation. References are credited well and used appropriately. In-text citation and list of references mostly compliant with Harvard Author Date system. |
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Assessment 3: Report-B
| Due date: | Week 9 |
| Group/individual: | Individual |
| Word count / Time provided: | 2000 words |
| Weighting: | 30% |
| Unit Learning Outcomes: | ULO-1, ULO-3, ULO-4, ULO-5, ULO-6 |
Assessment Details:
You will choose one existing incumbent that is being beaten by a challenger in business. In other
words, identify and choose one incumbent that is struggling to survive in the market. Conduct a
thorough analysis of the current conditions of this incumbent by referring to following relevant
strategic analysis frameworks:
1. Porter’s Five Forces Model (refer to lecture 7)
a. Degree of existing rivalry
b. Threat of potential entrants
c. Bargaining power of suppliers
d. Bargaining powers of buyers
e. Threat of substitutes
2. Stakeholders analysis (refer to lecture 7)
a. Strategic stakeholder analysis
b. Normative stakeholder analysis
3. Porter’s Value Chain Model (refer to lecture 7)
a. Primary activities
b. Support activities
4. PESTEL (Political, Economic, Social, Technological, Environmental, Legal),
5. SWOT (Strength, Weaknesses, Opportunities and Threats)
6. Technology cycle (refer to lecture 4)
a. Era of ferment
b. Era of incremental change
7. The Utterback and Abernathy Model or 3 Phases of innovation model (refer to lecture 4)
a. Fluid Phase
b. Transitional Phase
c. Specific Phase
8. The McKinsey 7-S Model
a. Hard elements (Strategy, Structure, System)
b. Soft element (Shared Values, Skills, Style and Staff)
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
You will have to use at least 4 strategic analysis frameworks, identify and evaluate the current
position of the incumbent and synthesise the findings. The first one (Porter’s Five Forces Model) is
compulsory. In technology cycle and 3 phases of Innovation model, you will have to explain at which
phase does the current position of the incumbent of your choice fall on. After assessing the
incumbent’s current position, provide a detailed solution for this incumbent to re-emerge in the
market. The solution has to be linked to innovation and new disruptive technologies. This will help
you to explain about the firm’s strategic intent. This solution should help you to identify and explain
resources and capabilities required by the incumbent that helps to close the gap between its current
position and its strategic intent. As part of your assessment, you will have to create a mind map to
show the possible solutions.
Marking criteria and Rubric: The assessment 3 – Report B will be marked out of 100 and will be
weighted 30% of the total unit mark.
| Marking Criteria | Not satisfactory (0-49%) of the criterion mark) |
Satisfactory (50-64%) of the criterion mark |
Good (65-74%) of the criterion mark |
Very Good (75-84%) of the criterion mark |
Excellent (85-100%) of the criterion mark |
| Demonstrate understanding of formulating technological innovation strategy by assessing the company’s current position and defining company’s strategic intent (20 marks) |
Inadequate understanding of formulating technological innovation strategy by assessing the company’s current position and defining company’s strategic intent. |
Basic knowledge of formulating technological innovation strategy by assessing the company’s current position and defining company’s strategic intent. |
Exhibits some breadth and depth of formulating technological innovation strategy by assessing the company’s current position and defining company’s strategic intent. |
Exhibits accurate and detailed breadth and depth of formulating technological innovation strategy by assessing the company’s current position and defining company’s strategic intent |
Displays exceptional understanding of formulating technological innovation strategy by assessing the company’s current position and defining company’s strategic intent. |
| Analyses the current position of the incumbent and synthesises the findings by using different strategic analysis frameworks (30 marks) |
Poorly analyses and synthesises the current position of the incumbent |
Partially analyses and synthesises the current position of the incumbent. Limited logical arguments presented. |
Good analysis of incumbent’s current position and synthesis of the findings by using at least three strategic analysis frameworks. |
An excellent analysis of incumbent’s current position and synthesis of the findings by using at more than three strategic analysis frameworks. |
An outstanding attempt at analysis of incumbent’s current position and synthesis of the findings by using more than three strategic analysis frameworks. |
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
| Identifies and describes a solution to close the gap between company’s current position and its strategic intent including a mind map. (30 marks) |
Poor identification and description of a solution to close the gap between company’s current position and its strategic intent including a mind map. |
Shows partial identification and description of a solution to close the gap between company’s current position and its strategic intent including a mind map. |
A good attempt at identifying and describing solution to close the gap between company’s current position and its strategic intent including a mind map. |
An excellent attempt at identifying and describing solution to close the gap between company’s current position and its strategic intent including a mind map. |
An outstanding attempt at identifying and describing solution to close the gap between company’s current position and its strategic intent including a mind map. |
| Writes clearly and succinctly in an appropriate academic style, Demonstrate appropriate use of language, grammar, spelling and punctuation with correct referencing (Harvard Author Date system (20 marks) |
The paper lacks transition and therefore difficult to read and understand. Inadequate use of language, grammar, spelling and punctuation Significant work is required to make citation and list of references consistent with Harvard Author Date system |
The paper lacks consistent transition. Some paragraphs appear unrelated to the preceding ones or to the topic. There are few grammatical error and unintentional errors in acknowledging sources. In-text citation and list of references mostly compliant with Harvard Author Date system |
The report is written with some transition. The report exhibits appropriate use of language, grammar, spelling, punctuation References are credited well and used appropriately. In-text citation and list of references mostly compliant with Harvard Author Date system |
The report is written with a good transition, which is evident from a structure that includes introduction, body and conclusion The report exhibits accurate use of language, grammar, spelling, punctuation. References are credited well and used appropriately. In-text citation and list of references mostly compliant with Harvard Author Date system |
This report is written with a good transition, in a persuasive, which is evident from a clear structure that includes introduction, body and conclusion. The report exhibits exceptional ability in use of correct language. grammar, spelling and punctuation. References are credited well and used appropriately. In-text citation and list of references mostly compliant with Harvard Author Date system. |
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Assessment 4: Tutorial Participation and Submission
| Due date: | Week 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 |
| Group/individual: | Individual |
| Word count / Time provided: | N/A |
| Weighting: | 10% |
| Unit Learning Outcomes: | ULO-1, ULO-2, ULO-3, ULO-4, ULO-5, ULO-6 |
Assessment Details:
Different exercises assess students’ ability to understand theoretical materials on a weekly basis.
Students will be given simple activities each week and will be required to provide answers and
achieve identified outcomes. The students will be required to submit those activities to the lecturer
at the end of each tutorial. The activities will be either multiple choice questions, case studies
followed by short question answers which are relevant to the lectures of each week.
Students will not be assessed on work that the tutor has not seen them produce in class so that
attendance is required as part of this assessment. Students are required to submit the work that
they have completed during the tutorial session. The details of the tutorial work and requirements
are provided on the online learning system.
Marking Criteria and Rubric: The assessment will be marked out of 100 and will be weighted 10%
of the total unit mark
| Marking Criteria | Not satisfactory (0-4) mark |
Satisfactory (5-8) mark |
Excellent (9-10) mark |
| Week-1 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-2 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-3 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-4 (marked 0 – 10) (10%) |
submission | satisfactory submission |
excellent submission |
| Week-5 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-6 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-7 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
| Week-8 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-9 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-10 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
Assessment 5: Case Study
| Due date: | Week 12 |
| Group/individual: | Individual |
| Word count / Time provided: | 2500 words |
| Weighting: | 30% |
| Unit Learning Outcomes: | ULO1, ULO2, ULO3, ULO4, ULO5, ULO6 |
Case Study:
Mrs. Crowley is the chief operating officer (COO) of a tourism resort in northern Queensland. A core
component of her role as COO is to predict, plan for and implement necessary changes to the resorts
core services.
Guests staying at the resort primarily travel to the region to enjoy the surrounding environment,
including natural attractions such as the Daintree rainforest, Great Barrier Reef and Wallaman Falls.
Where possible, the resort likes to facilitate their guests travel to these natural attractions. However,
over recent years their courtesy car and bus fleet has become increasingly run down. This has
frustrated employees of the resort who enjoyed facilitating this service and overtime developed a
level of expertise and experience in describing the importance of these natural sites. Adding to
frustrations, the employees have had to watch other tourism services offering this exact service
become more and more successful!
Some good news is on the horizon however. The Queensland state government has decided to
invest in sustainable tourism development and a considerable sum of money is available to those
tourism operations who can demonstrate their ability to provide educational and sustainable
tourism services to their clients.
This initiative is considered critical as sustainable tourism is an increasingly popular form of tourism
consumption. There are fears that if tourism in Queensland doesn’t respond to this market trend it
could be surpassed by other states or international destinations as the ‘must visit’ location for
environmental attractions.
Knowing this, Mrs. Crowley is very keen to secure access to some of the promised investment
capital. However, she is aware that to receive any money from the state government she must
demonstrate her resorts ability to innovate and provide a sustainable tourism service.
Page | 10
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Assessment Details:
You need to complete a research report, investigating the feasibility of an innovation strategy for the
example case presented above. As part of this feasibility report you will need to:
• Identify and account for internal and external environmental factors facing the organisation.
• Identify three (3) opportunities and associated strategies to innovate.
• Critically evaluate one (1) of these opportunities and strategies and develop a plan for its
implementation.
• Develop a process to review and monitor the progress of this innovation strategy.
In completing the research report, you are required to do the following:
• Explain the importance of environmental factors in shaping business innovations –
specifically those which apply to the organisation described in the case study.
• Assess and evaluate potential opportunities for business innovation the organisation in the
case study can exploit.
• Develop a plan and review system to implement and control the chosen business innovation
strategies the case study organisation would like to employ.
• Write a 2500-word research report following the suggested structure/criteria provided
below.
• On completion, submit the assessment in a single Microsoft Word document via the
Assessment 5 Upload link on the Canvas system.
Report Structure:
It is suggested you use the following sections and headings to structure your research report.
• Report preliminaries: Title page, executive summary, table of contents.
• Introduction: Provide a brief description of the purpose and aim of the report. Outline the
nature of the industry applicable to the case study organisation. Briefly identify the
importance of understanding environmental factors and their role in shaping business
innovation.
• Body: Present theoretical/conceptual research justifying the need for organisations to
consider their external environment. Present findings of research into factors affecting the
organisation described within the case study. Discuss implications of these findings to
present three (3) opportunities to innovate (using theoretical/conceptual evidence to
support opinion). Choose the most favourable innovation option and describe in detail
(including a plan for its implementation and means by which to monitor and control once
implemented).
• Conclusion: Link the arguments presented in the body to form sound and logical
conclusions.
• Recommendations: In line with conclusions, offer specific recommendations designed to aid
in achievement of the selected innovation initiative.
Page | 11
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 13/02/2019, Version 1
Marking criteria and Rubric: The assessment 5 – Case Study will be marked out of 100 and will be
weighted 30% of the total unit mark.
| Marking Criteria | Not satisfactory (0-49%) of the criterion mark) |
Satisfactory (50-64%) of the criterion mark |
Good (65-74%) of the criterion mark |
Very Good (75-84%) of the criterion mark |
Excellent (85-100%) of the criterion mark |
| Response to report criteria Strength of innovative idea. Aspects and criteria of report addressed. Synthesis of presented ideas. (30 marks) |
Innovative idea unfounded. Few if any aspects of criteria addressed. Little or no link between ideas or conceptions presented. |
Innovative idea is founded to some extent. Some of the aspects of criteria addressed. Some link between ideas or conceptions presented. |
Innovative idea is well founded. Most of the aspects of criteria addressed. Fair link between ideas or conceptions presented. |
Innovative idea is extensively justified. All aspects of criteria addressed. Clear link between ideas or conceptions presented. |
Innovative idea is novel and extensively justified. All aspects of criteria addressed at exceptional level of quality. Clear and overtly made links between ideas or conceptions presented. |
| Knowledge of the topic and application/presentation of theory Understanding of topic. Theoretical/Conceptual knowledge. Coherent and logical structure. (40 marks) |
Limited understanding of topic. Little or no exploration or presentation of theories and concepts. Little or no structure – rambles and departs from topic frequently. |
Some understanding of topic evident. Some theories and concepts presented. Fair and logical structure, easy to some extent to follow sequence of thought. |
Understanding of topic evident. Appropriate theories and concepts presented. Coherent and logical structure, easy to follow sequence of thought. |
Clear understanding of topic, evident through expression. Multiple appropriate theories and concepts presented. Thoughtful and consistent structure, clear and logical sequence of thought. |
Excellent understanding of topic, novel ideas introduced. Multiple appropriate theories and concepts well-presented and critiqued. Well designed, coherent and logical structure, clear and logical sequence of thought. |
| Written expression and presentation Quality of written expression. Quality of assessment presentation. (15 marks) |
Difficult to read, poorly expressed. Poorly formatted and presented assignment. |
Fair to read, fairly expressed. Fair formatting, acceptable presentation of assignment. |
Easy to read, adequately expressed. Standard formatting, good presentation of assignment. |
Enjoyable to read, good written expression. Well formatted, attractive presentation of assignment. |
Enjoyable and engaging to read, excellent written expression. Good formatting, attractive and professional presentation of assignment. |
| Use of references Breadth of reference sources. Quality of reference sources. Citation and use of references. (15 marks) |
No breadth of reference sources. Limited reference credibility. Incorrect citations and references. |
Mix of reference sources. Less than 5 academic sources. Fair citations and references. |
Good academic reference sources. Minimum of 5 academic sources. Correct citations and references. |
Mix of sources favours academic. More than 5 academic sources. Correct citations and references. |
Mostly academic sources used. More than 10 academic sources. Correct citations and references. |
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