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ICT275 Innovation and Technology Management

ICT275: Assessment 2 Dr. Aso Hamzehei Feb 2020
T1 2020: ICT275 Innovation and Technology Management
Assessment 2
Topic: Case Study Assignment
Submission: Submit the Report on Moodle by 23:55 on Sunday 26th
Apr 2020 (Sunday Week 6).
Assessment Details:
Choose an IT/IS technology company and analyse, discuss and present their technological
innovation:
● The core business activity and the role of innovation in their value proposition.
● How innovation is making this business different than competitors?
● Research and development and its relationship with the organisation’s innovation.
● What factors affected the firm’s innovation success? Is their innovation a “sciencepush” or “demand-push”?
● What’s the firm’s innovation category? What type of innovation is proposed by the
firm? Explain the innovation type from different aspects of innovation type.
● Study the firm’s technology S-Curve. What is the stage of this business on the SCurve?
● How successful the firm has been in utilising innovation in their own advantage?
Make sure your report is written based on the guideline of assessment 2 in the Course
Guideline.

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