The steps involved in Business Analysis
Step 1 – Understanding the
Business
e.g.:
• The Product market
• The Competition
• The Regulatory Constraints
• Business strategies
Step 2 – Analyzing Information
– Accounting Analysis and
Financial Analysis
• Quality of Accounting
information?
• Re-formatting to uncover
business activities
• Ratio and cash flow analysis
Step 3 – Prospective
analysis: Forecasting
• Profit and Loss
• Balance Sheet
• Cash Flow
Step 4 – Prospective
analysis: Valuation
• RIM
• Alternatives
• Sensitivity
Step 5 – Application
for example:
• Outside Investor
Compare Value with Price to BUY,
SELL, or HOLD
• Inside Investor
Compare Value with Cost to
ACCEPT or REJECT Strategy
Strategy
22319 Financial Statement Analysis 2
Learning Objectives
At the conclusion of this lecture you should
understand:
- Why reformatting the financial
statements is important - How to reformat financial statements
22319 Financial Statement Analysis 3
Return on Equity
ROE is one of the most important financial indicators
of firm performance
Return on Equity = Net Income / Average Owners
Equity
ROE = NI / AvgOE
22319 Financial Statement Analysis 4
Return on Equity
Example A:
I save $1,000,000 and buy an apartment in Sydney.
After 4 years, I sell the apartment for $1,200,000.
Owners Equity = 1,000,000
Profit = $200,000
ROE = 20%
22319 Financial Statement Analysis 5
Return on Equity
Example B:
I save $500,000, and borrow $500,000 at 3% interest
p.a. from the bank and buy an apartment in Sydney.
After 4 years, I sell the apartment for $1,200,000.
Owners Equity = 500,000
Profit = 140,000 ($200,000 – 60,000 interest expense)
ROE = 28%
22319 Financial Statement Analysis 6
Return on Equity
The same ‘business operations’ of buying a house for
$1,000,000 and selling it for $1,200,000 resulted in a
different ROE.
Borrowing money leveraged up the return.
Lesson: ROE is influenced by both business
operations, and how the business is financed
22319 Financial Statement Analysis 7
Return on Equity – Traditional DuPont
Original ROE formula
ROE = NI / AvgOE
Traditional DuPont model for ROE
ROE = (NI / Sales) * (Sales / Avg Total Assets) * (Total Assets / AvgOE)
Profit Margin (PM) = NI / Sales
Asset Turnover (ATO) = Sales / Total Assets
Leverage (FLEV) = Total Assets / AvgOE
22319 Financial Statement Analysis 8
Return on Equity – Traditional DuPont
Traditional DuPont model for ROE
ROE = (NI / Sales) * (Sales / Avg Total Assets) * (Total Assets / AvgOE)
Profit Margin (PM) = NI / Sales
Asset Turnover (ATO) = Sales / Total Assets
Leverage (FLEV) = Total Assets / AvgOE
To understand business performance you need to
understand the operations and financing of the firm.
22319 Financial Statement Analysis 9
Return on Equity – Traditional DuPont
Example A:
I save $1,000,000 and buy an apartment in Sydney.
After 4 years, I sell the apartment for $1,200,000.
Traditional Dupont Analysis
PM = 200,000 / 1,200,000 = 16.67%
ATO = 1,200,000 / 1,000,000 = 1.2
Leverage = 1,000,000/1,000,000 = 1
ROE = 16.67% * 1.2 * 1 = 20%
22319 Financial Statement Analysis 10
Return on Equity – Traditional DuPont
Example B:
I save $500,000, and borrow $500,000 at 3% interest
p.a. from the bank and buy an apartment in Sydney.
After 4 years, I sell the apartment for $1,200,000.
Traditional Dupont Analysis
PM = 140,000 / 1,200,000 = 11.67%
ATO = 1,200,000 / 1,000,000 = 1.2
Leverage = 1,000,000/ 500,000 = 2
ROE = 11.67% * 1.2 * 2 = 28%
22319 Financial Statement Analysis 11
Interest expense
lowered the
Profit Margin
Return on Equity – Traditional DuPont
The financing decision influenced the calculation of
operational performance.
The Profit Margin (PM) was decreased due to interest
expense lowering the net profit (NI).
We want to compare the operational performance of
different firms without the effects of financing
Traditional DuPont analysis does not cleanly separate
the effect of financing and operating decisions
22319 Financial Statement Analysis 12
Value Creation
Firms create value when they earn a return higher than their cost
of capital.
i.e. ROE is larger than their Cost of Capital
Firms create value with their operating and investing activities.
i.e. Assets and liabilities are used in selling goods and services.
22319 Financial Statement Analysis 13
Value Creation
Value is distributed by financing activities
i.e. Raising cash for operations, and disbursing excess cash from
operations.
Financing activities occur at the cost of capital. They do not
create value
22319 Financial Statement Analysis 14
Value Creation – Example
Company A
100,000 shares outstanding, and a share price of $45
Market capitalization is $4,500,000 (100,000*$45)
Company A engage in a financing transaction. They sell an
additional 10,000 shares at the current market price of $45
Did that transaction create value?
Market capitalization increases to $4,950,000 (110,000 * $45)
The share price stays at $45.
No value is created
22319 Financial Statement Analysis 15
Value Creation – Example
Company B
100,000 shares outstanding, and a share price of $45
Market capitalization is $4,500,000 (100,000$45) Company A engage in a financing transaction. They try to sell an additional 10,000 shares for $50 per share. Did that transaction create value? No one will buy the shares at $50 each, if they are currently trading at $45. No value is created 22319 Financial Statement Analysis 16 Value Creation – Example Company C 100,000 shares outstanding, and a share price of $45 Market capitalization is $4,500,000 (100,000$45)
Company A engage in a financing transaction. They sell an
additional 10,000 shares below the current market price – for $40
Did that transaction create value?
Market capitalization increases to $4,900,000 (10,000 * $40 +
4,500,000)
The share price drops to $44.55 ($4,900,000 / 110,000 shares =
$44.55)
Value is destroyed
22319 Financial Statement Analysis 17
Value Creation – Example
Financing activities occur at the cost of capital.
They do not create value
The share price never goes up from just selling more
shares
They can destroy value for existing shareholders
The share price can decrease from selling more shares
below market price
22319 Financial Statement Analysis 18
Value Creation
Modigliani & Miller (1961) –
Dividend Irrelevance Theory
Dividend payments are irrelevant to
the value of the firm
Paying a dividend won’t create or
destroy value.
It simply distributes value
22319 Financial Statement Analysis 19
Return on Equity – Advanced DuPont
We need to conduct an Advanced DuPont analysis to
separate the effects of financing and operating decisions to
better analyse business performance and understand value
creation.
To conduct Advanced DuPont analysis we need to first
reformat the financial statements
Reformatting the financial statements involves classifying
every Income Statement and Balance Sheet account as
either an Operating or Financing activity
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