Technology Entrepreneurship and Product Development

Coursework Specification

1. Module Information
   1. Module Title

Technology Entrepreneurship and Product Development

1. Module Code Number

KB7046

1. Module Level and Credit Points

Level 7, 20 Credits

1. Module Leader

Michelle Littlemore

1. Assessment Component Number (on Module Specification)

03

1. Assessment Weighting (on Module Specification)

60%

1. Coursework Title

Individual Research Project

1. Coursework Specification Author

Michelle Littlemore

1. Academic Year and Semester(s)

2019/2020

2. Coursework Submission and Feedback
   1. Release Date of Coursework Specification to Students

31st January 2020

1. Mechanism Used to Disseminate Coursework Specification to Students

In Class, Panopto and Elp

1. Date and Time of Submission of Coursework by Students

Monday 11^th May 2020 23:59 GMT

1. The mechanism for Submission of Coursework by Students

TurnitinUK

1. Return Date of Unconfirmed Internally Moderated Mark(s) and Feedback to Students

Monday 8^th June 2020 16:00 GMT

1. The mechanism for Return of Unconfirmed Internally Moderated Mark(s) and Feedback to Students

• Formative feedback/tutorial support will be given during the stages of the module delivery.

• Summative feedback/feedforward will be made via eLP TurnitinUK

3. Assessment Details
   1. Module Learning Outcomes (MLOs)

Knowledge & Understanding:

• To be able to research, identify, and critically evaluate the functional and managerial competencies of an owner/manager in a new small enterprise
• To critically relate the position of a small enterprise within the economy and recognise modern trends in the business world that are impacting on business ventures

Intellectual / Professional skills & abilities:

• Plan, undertake and evaluate an investigation into the market potential for; a business product or service, e-business potential and produce a comprehensive business plan.
• Critically appraise the operation of a small enterprise in marketing, finance, supply and human resource terms

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity):

• The importance of building effective teams and relationships to support a creative culture for the new venture creation

1. Module Learning Outcomes (MLOs) Assessed by Coursework

Knowledge & Understanding:

• To be able to research, identify, and critically evaluate the functional and managerial competencies of an owner/manager in a new small enterprise
• To critically relate the position of a small enterprise within the economy and recognise modern trends in the business world that are impacting on business ventures

Intellectual / Professional skills & abilities:

• Critically appraise the operation of a small enterprise in marketing, finance, supply and human resource terms

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity):

• The importance of building effective teams and relationships to support a creative culture for the new venture creation

1. Coursework Overview

Entrepreneurship is essential in enhancing productivity and growth in the economy and in an era of exponential technological change, there are an infinite number of opportunities for entrepreneurs to exploit. Skills to become a successful entrepreneur go far beyond technical knowhow and innovation, it is the combination of creativity, and business know how, together with a number of interpersonal skills that differentiates them from a manager or innovator.

1. Coursework Tasks to be completed by Students

The purpose of this coursework is to undertake a personal research project that explores the “lifeworld” of an entrepreneur, discussing and evaluating the skills, pressures and complexities associated with entrepreneurism in the 21st Century. As part of this process, you will:

• Identify and critically evaluate the functional and managerial competencies of an entrepreneur in a new small enterprise.
• Identify the skills and characteristics associated with entrepreneurs and understand their relevancy in a technological era
• Critically relate the position of a small enterprise within the economy and recognise modern trends in the business world that are impacting on business ventures.
• Evaluate the importance of building effective teams and relationships to support a creative culture for the new venture creation.

3.4.1 Additionalinstructionstostudents:

In order to successfully investigate your individual research project, you will need to conduct an interview with an entrepreneur. You may choose an entrepreneur that you know, or, your tutor will give you guidance in finding one. However, they must not be from an organisation greater than the size of an SME. You should develop a framework of constructive questions from the secondary research and information that you have gathered as part of this module. You should allow at least 30 minutes for your interview. You should inform the module tutor (by email) who you intend to interview no later than 18:00hrs on 23^rd March 2020.

1. Expected Size of Group Business Model

• The work should be formatted using ‘Arial’ font, of font size ‘11’, with 1.5 line spacing.
• The work shall be a maximum of 3,000 words which excludes the abstract, references/bibliography and appendices section.
• Figures (diagrams, illustrations, photographs etc.) and tables are welcome to support the text, but must be fully incorporated into the submission, integrated and following the text that fully explains why they are exhibited.
• The work must form a structured and coherent whole.
• The assignment deliverables are to be a concise, formally structured and provide a critical evaluation of primary and secondary data to produce a valid research output
• The work should be formatted as an academic research project with numbered headings and subheadings

4. The full word limit policy is accessible here: https://www.northumbria.ac.uk/about-us/university-services/academic-registry/quality-and-teaching-excellence/assessment/guidance-for-students/

1. Referencing Style

You are to write your coursework using the Cite Them Right version of the Harvard referencing system. An online guide to Cite Them Right is freely available to Northumbria University students at:

5. Assessment Criteria

5.1 Personal Research Project requirements and marking scheme (60%)

• Introduction: How well the abstract includes and describes; the purpose, problem, methods, results, and conclusion of your work. The introduction will be assessed on how well you have understood and deliberated the Entrepreneur and their business and how you have positioned it within a practical context 10%
• Main subject matter: This related to the focus, appropriateness, and quality of the research regarding the primary and secondary data. The overall narrative should be coherent, and remain relevant to the focus of the assessment – 15%
• Relationship with existing literature: The entire research should demonstrate adequate understanding of the relevant literature in the field, cite an appropriate range of literature sources and not ignore any significant work – 20%
• Quality of the Primary Research and Findings: Primary research is to be presented as a narrative analysis and the findings should draw parallels with the primary research and the literary sources of your secondary research 20%
• Quality of Conclusion: The conclusion of the work should be sufficiently related to the preceding narrative review, and effectively summarize for the reader key knowledge of the research. It is envisaged that this ‘preliminary’ research, can act as a ‘springboard’ for any reader wishing to develop future research efforts in this area, and as such, the work and conclusion in particular, should be positioned for this audience – 10%
• Quality of Communication: The work should clearly express its case. Attention should have been paid to the clarity of expression and readability, such as sentence structure, jargon use, acronyms, etc. – 15%
• General structure and formatting of the work, and the References section The structure is to be presented logically and formatted as an academic report with numbered headings and subheadings- 10%

Total 100%

6. Referral

The Referral Attempt opportunity will generally take place after the end-of-level Progression and Awards Board (PAB). If you become eligible to complete a Referral Attempt but are subsequently unable to undertake the opportunity when required, you will be permitted to re-sit the module at the next scheduled sitting of the module assessment. This will typically entail the suspension of your progression on your programme of study until such time that you have completed the level and become eligible to proceed.

7. Guidance for Students on Policies for Assessment

The University has several policies for assessment. The following information, which is available to you from the link below, provides guidance on these policies, including relevant procedures and forms.

1. Assessment Regulations and Policies
   1. Assessment Regulations for Taught Awards
   2. Group Work Assessments Policy
   3. Moderation Policy
   4. Retention of Assessed Work Policy
   5. Word Limits Policy
2. Assessment Feedback
   1. Anonymous Marking Policy
3. Late Submission of Work and Extension Requests
4. Personal Extenuating Circumstances
5. Technical Extenuating Circumstances
6. Student Complaints and Appeals
7. Academic Misconduct
8. Student Disability and Unforeseen Medical Circumstances

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