MKT510 – Customer Behaviour

Subject Outline
MKT510 – Customer Behaviour
Table of Contents
Subject Summary …………………………………………………………………………………………………….2
Subject Coordinator …………………………………………………………………………………………………2
Subject Coordinator ……………………………………………………………………………………..2
Email …………………………………………………………………………………………………………..2
Phone ………………………………………………………………………………………………………….2
Consultation procedures ………………………………………………………………………………2
Subject Overview……………………………………………………………………………………………………..3
Abstract……………………………………………………………………………………………………….3
Learning outcomes……………………………………………………………………………………….3
Subject content ……………………………………………………………………………………………3
Key subjects…………………………………………………………………………………………………3
Assumed knowledge …………………………………………………………………………………….4
Subject Schedule & Delivery ……………………………………………………………………………………..4
Prescribed text……………………………………………………………………………………………..4
Class/tutorial times and location …………………………………………………………………..4
Schedule ……………………………………………………………………………………………………..5
Learning materials………………………………………………………………………………………..6
Learning, teaching and support strategies ……………………………………………………..6
Recommended student time commitment …………………………………………………….6
Assessment Items …………………………………………………………………………………………………….7
Essential requirements to pass this subject…………………………………………………….7
Items …………………………………………………………………………………………………………..7
Class Discussion ………………………………………………………………………………7
Cultural and Interpersonal Influences on CB……………………………………..13
Individual Influences on Consumer Behaviour ………………………………….21
Assessment Information …………………………………………………………………………………………26
Academic integrity ……………………………………………………………………………………..27
Referencing………………………………………………………………………………………………..27
How to submit your assessment items …………………………………………………………27
Online submission process………………………………………………………………27
Postal submission process ………………………………………………………………27
Hand delivered submission process …………………………………………………28
Alternative submission process ……………………………………………………….28
Extensions………………………………………………………………………………………………….28
How to apply for special consideration…………………………………………………………29
Penalties for late submission……………………………………………………………………….29
Resubmission …………………………………………………………………………………………….29
Feedback processes ……………………………………………………………………………………29
Assessment return………………………………………………………………………………………30
Student Feedback & Learning Analytics ……………………………………………………………………30
Evaluation of subjects …………………………………………………………………………………30
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 1 of 31
Changes and actions based on student feedback ………………………………………….30
Learning analytics ………………………………………………………………………………………30
Services & Support …………………………………………………………………………………………………30
Develop your study skills …………………………………………………………………………….31
Library Services ………………………………………………………………………………………….31
Policies & Regulations …………………………………………………………………………………………….31
Subject Outline as a reference document……………………………………………………..31
Subject Summary
MKT510 – Customer Behaviour
Session 1 2020
Faculty of Business, Justice and Behavioural Sciences
School of Management and Marketing
Internal Mode
Credit Points 8
Welcome to a new session of study at Charles Sturt University. Please refer to the University’s
Acknowledgement of Country (http://student.csu.edu.au/study/acknowledgement-ofcountry).
Subject Coordinator
Subject Coordinator Ms Tracy Zhou
Email trzhou@studygroup.com
Phone +61 3 9935 7966
Consultation procedures
The best way to contact me is by email ddcruz@studygroup.com as I am not on campus most
of the time. Please send a brief message regarding the issue and state the subject code and
your name and ID number in the email title/subject.
Welcome to MKT510 – Customer Behaviour. This is a fascinating subject. Why do we buy what
we buy? Why do we become loyal to some brands – even when the price is twice that of a
comparable item? How has Aldi managed to take on the big two, Coles and Woolworths, and
capture a share of the market when what they sell is not all about brands? And you have to
pack your own shopping! How has cultural diversity impacted on customer behaviour? Are
particular products or services created to serve the needs of a particular ethnic or cultural
group? We’ll go on a journey together to answer some of these questions. As our society shifs
and changes we can’t make assumptions about people and what they will buy – whether that
be goods or services. There is no ‘typical consumer’ and this makes developing marketing
strategy a challenging, but not impossible, task for any marketer.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 2 of 31
Subject Overview
Abstract
To make strategic marketing decisions, organisations need to understand the individual,
social, organisational and cultural factors that influence customer behaviour. This subject
examines the buyer decision process in both consumer and business markets. The topics draw
on concepts derived primarily from psychology and sociology topics, where decision making
is considered from a number of angles including perception, learning, motivation, attitudes,
culture, values, lifestyles and situational influences. These various theoretical concepts are
applied and integrated with regard to market segmentation, positioning and implementation
of marketing strategies.
Learning outcomes
Upon successful completion of this subject, students should:
• be able to analyse the buyer decision process and critique effects of situational
influences on consumer purchases;
• be able to compare and contrast consumers and organisations in terms of their
markets and buying behaviour;
• be able to critically examine the stages of information processing and the internal
factors that influence each stage in relation to consumer behaviour;
• be able to evaluate a variety of external factors and their influence on consumer
behaviour; and
• be able to assess key trends and issues facing consumers today and describe the
potential effects on current marketing strategies.
Subject content
Information regarding the subject’s content is outlined in the above schedule and closely
follows the chapters in the prescribed text. Recommended readings and other resources will
be posted on the Interact 2 site.
Key subjects
Passing a key subject is one of the indicators of satisfactory academic progress through your
course. You must pass the key subjects in your course at no more than two attempts. The first
time you fail a key subject you will be at risk of exclusion; if you fail a second time you will be
excluded from the course.
The Academic Progress Policy (https://policy.csu.edu.au/view.current.php?id=00250) sets out
the requirements and procedures for satisfactory academic progress, for the exclusion of
students who fail to progress satisfactorily and for the termination of enrolment for students
who fail to complete in the maximum allowed time.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 3 of 31
Assumed knowledge
MKT501 or MBA503
Subject Schedule & Delivery
Prescribed text
The textbooks required for each of your enrolled subjects can also be found via the Student
Portal Textbooks (http://student.csu.edu.au/study/study-essentials/textbooks) page.
Ling, P., D’Alessandro, S., & Winzar, H. (2015). Consumer Behaviour in Action. South Melbourne,
Australia: Oxford University Press. ISBN: 97080195525601
An “O” or e-book is also available from www.oup.com.au
Class/tutorial times and location
Your class times can be found at Timetable @ CSU (http://timetable.csu.edu.au/). Find out
how to use Timetable @ CSU via the Student Portal Class Timetable
(http://student.csu.edu.au/study/study-essentials/timetable) page.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 4 of 31
Schedule

Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 5 of 31

Learning materials
Details of learning materials that support your success in this subject can be found in the
Interact2 Subject Site.
Learning, teaching and support strategies
All of your subject materials are available on the Interact 2 site under the Topics link in the lef
hand side menu. I suggest that for each topic you read the learning objectives carefully, read
the lecture notes, read the text chapter and other recommended Readings, then watch the
multimedia clips. Once you have a feel for what the topic is about answer the self-assessment
questions. You will find that this will enhance your learning.
In this subject there are many opportunities for you to engage with me, with your peers and
with the subject. I will hold 4 online meetings throughout the session where we can discuss
content issues and assessment items. Details of times and dates will be posted on the Interact
2 site. In addition, you can use the Discussion board to interact with other students in this
subject.
The first assessment task has been designed with a variable date to allow you to begin
engaging from the first day of your study and to allow you to tailor your contributions to suit
your study schedule (please don’t leave it until the last minute).
If I haven’t seen any activity from you on the interact page within the first two weeks of
session, I will contact you by email to have a chat about study and ask whether you are having
any issues.
Recommended student time commitment
This subject code is an 8 point subject. The CSU Subject Policy states that a standard 8 point
subject should require you to spend up to 160 hours engaged in the learning and teaching
activities. These activities include the time spent in preparation for assessment, including
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 6 of 31
study for examinations, tests, and assignment preparation.
Each week you should spend around 9 – 11 hours studying this subject – obviously some
weeks may require more time than others depending on how you work – but the following is a
guide.

Assessment Items
Essential requirements to pass this subject
You must obtain a total mark of at least 50% in order to pass this subject.
To be eligible for the grade AA you must have submitted all assessment items in this subject . If
you choose not to complete an assessment item and receive an overall mark between 45 and
49 then you will not be granted an AA.
Items

* Due date is the last date for assessment items to be received at the University
** Applies only to assessment items submitted by the due date
Assessment item 1 – Class Discussion
Value: 30%
Due Date: 23-Mar-2020
Return Date: 15-Apr-2020
Length: 1200 words 300 each post and 300 each response
Submission method options: Interact2 Blog
TASK
Class Discussion
Over the first four weeks of session
Make at least two posts to the Assessment 1 Blog
Respond to at least two posts on the Assessment 1 Blog.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 7 of 31
Students are required to make at least one post by week 2, those who have not done so will be
contacted by the lecturer.
All posts and responses due by Week 4, 25/3/2020
The aim of this assessment is for everyone to contribute to the learning of the group and to
engage with others in the subject (peer-to-peer learning). Learning from the experiences of your
peers adds depth to the subject experience, as students come with a range of experiences and
knowledge.
What do you need to do?
Step 1: Over the first four weeks of session make two posts to the Assessment 1 Blog (300
words each post max) (first post required by week 2).
For each post you need to include three things:
1) Provide a contemporary example that shows an aspect of consumer behaviour theory
being used in practice.
One post should look at a situational influence, the other can look at any of the consumer
behaviour theory covered in Topics 1-4.
2) Explain how the example illustrates the relevant area of consumer behaviour theory.
One post should look at a situational influence, the other can look at any of the consumer
behaviour theory covered in Topics 1-4. You must reference the sources that you use.
The example may be a video, news article, journal article, print ad, podcast etc. Each post
should discuss a different area of theory (drawing on the first 2 weeks of session).
3) Pose a question about your example for discussion by peers.
When composing this question think about key trends and issues facing consumers today, and
/or how this example might relate to marketing strategy (marketing mix, target marketing
and segmentation and positioning) past or future.
Step 2: Over the first four weeks of the session respond to two of the posts on the
Assessment 1 Blog (300 words each, max). (Due by Week 4, 25/3/2020)
For each response you need to include two things:
1. Identify a post of interest by one of your peers and respond to their discussion
question (referencing the theory they have used in their post).
2. In your response, address the theory and its application in the example they provided
and consider this critically using your knowledge of the theory.
Note: again you need to reference any sources that you use.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 8 of 31
Submission for Marking
Submitting the post in the blog will constitute submission.
Your posts will be marked in the Blog tool
RATIONALE
This assessment task will assess the following learning outcome/s:
• be able to analyse the buyer decision process and critique effects of situational influences on
consumer purchases;
• be able to evaluate a variety of external factors and their influence on consumer behaviour;
and
• be able to assess key trends and issues facing consumers today and describe the potential
effects on current marketing strategies.
RATIONALE
This assessment task will assess the following learning outcome/s:
• be able to analyse the buyer decision process and critique effects of situational
influences on consumer purchases;
• be able to evaluate a variety of external factors and their influence on consumer
behaviour; and
• be able to assess key trends and issues facing consumers today and describe the
potential effects on current marketing strategies.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 9 of 31
MARKING CRITERIA AND STANDARDS

Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 10 of 31

Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 11 of 31
PRESENTATION
Online discussion can use informal language, but logical and clear writing styles should be
used.
It is best to talk to each other by joining in the discussions rather than just posting a list of
theory. Examples work best for everyone and it is amazing where a discussion can lead.
Sources should be cited. Links can be a great resource for your fellow students and also help
you find information later for your own assessments.
Please do not engage in personal comments and criticism (critique does not equal criticism);
being controversial with your ideas, to stimulate debate, is encouraged but disrespectful
behaviour is not acceptable.
REQUIREMENTS
Students are required to make at least one post within the first two weeks of session.
For this assessment you are required to use APA 6th referencing to acknowledge the sources
that you have used in preparing your assessment. Please refer to the CSU referencing guide
http://student.csu.edu.au/study/referencing-at-csu. In addition a very useful tool for you to
use that demonstrates how to correctly use in text referencing and the correct way to cite the
reference in your reference list can be found at https://apps.csu.edu.au/refool/apa-6
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 12 of 31
Assessment item 2 – Cultural and Interpersonal Influences on CB
Value: 35%
Due Date: 22-Apr-2020
Return Date: 15-May-2020
Length: 3000
Submission method options: Alternative submission method
TASK
Analyse and evaluate cultural and interpersonal influences on the consumer behaviour of
a chosen target market. Then make recommendations about how this knowledge could
inform marketing strategy to address the issue/ opportunity you have identified.
To begin, choose the context for your discussion: Identify and describe an organisation
and focus on one of their product/service offerings. Choose an issue or opportunity,
related to that offering, affecting one of their target markets. (This context will be the
focus of assessment 2 AND 3).
Write a report whereby you analyse and evaluate the influence of cultural and
interpersonal factors on the consumer behaviour of your chosen target market (draw
on the theories covered in Chapters 2, 3 and 4 to inform your report).
Analyse and make recommendations about how this knowledge could be used to
address the issue or opportunity you have described (those recommendations should
be related to the organisation’s marketing strategy (i.e. marketing mix, positioning,
targeting and segmentation).
Step 1: Choose your context
• an organisation,
• a specific product/ service offering,
• an issue or opportunity affecting one target market
Draw on company reports and publicly available information (e.g. through IBIS world) to
describe the context.
NB: You can choose an organisation you work for or are familiar with and select one revenue
generating product or service provided, guideance will be provided about how to do this and it is
fine to check in with your lecturer to refine your idea. Alternatively, you could approach the
lecturer who can assist you to come up with an alternative context.
Step 2: Collect information to allow you to analyse and evaluate the cultural and
interpersonal influences that are influencing the target market.
You will need to use a variety of theoretical, industry and data sources depending on which
context you choose. Researching the market and developing an accurate customer profile is a
critical part of understanding customer behaviour and the buying decision-making process.
Consider cultural and interpersonal issues that are likely to directly or indirectly influence the
consumers’ decision-making.
Step 3: Write your report
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 13 of 31
Below is a guide as to how you might structure your report and what should be included in
each section

Step 4: Make sure all sources are referenced in text and in the reference list using APA 6th
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 14 of 31
Charles Sturt University requires you to reference in American Psychological Association (APA
6th Edition) referencing style and this applies to all of your assessments for this subject. A
guide to the APA style is available for students Study guides and tips’ on the student portal:
http://student.csu.edu.au/study/skills/guidesandtips/referencing
Step 5: Submit Via Turnitin
RATIONALE
This assessment task will assess the following learning outcome/s:
• be able to analyse the buyer decision process and critique effects of situational
influences on consumer purchases;
• be able to compare and contrast consumers and organisations in terms of their
markets and buying behaviour;
• be able to evaluate a variety of external factors and their influence on consumer
behaviour; and
• be able to assess key trends and issues facing consumers today and describe the
potential effects on current marketing strategies.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 15 of 31
MARKING CRITERIA AND STANDARDS

Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 16 of 31

Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 17 of 31

Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 18 of 31
PRESENTATION
Ensure your Assessment 2 report format is as follows (marks will be deducted unless the
following is included):
1. Title Page: includes subject details, assessment number and topic, your name and ID
number, title of the report, chosen brand, submission date.
2. Table of Contents – with page numbers (not included in word count)
3. Introduction (no more than 100 words, not included in word count)
4. Cultural factors and their influence on consumer decision-making
5. Interpersonal factors and their influence on consumer decision-making
6. Recommendations to improve/enhance your firm’s marketing strategies
7. Conclusion (no more than 150 words – not in word count).
8. References (not included in word count – at least 10 academic references)
REQUIREMENTS
1. A high standard of report presentation is expected. It is recommended that you use
one of the business report templates available in Microsof or similar. In your
presentation, you may use tables, graphics, flowcharts, images, screen-shots, video
links and other tools to make this an interesting
2. An ideal assignment is your opinion, supported by evidence from respected/reliable
sources, expressed in your own words, and fully referenced as to the source of ideas,
facts and quotations. ‘In your own words’ is critical in displaying your understanding
of the material, rather than being expert at copy and paste.
3. Use Times Roman 12pt font; 2.5 cm margins all round, single spacing.
4. CSU requires you to reference in American Psychological Association
(APA 6th Edition) referencing style and this applies to all of your assessments for this
subject. A guide to the APA style is available for students in the “Study guides and tips’
on the student portal: http://student.csu.edu.au/study/skills/guidesandtips/
referencing
5. A handy app for a quick reference check is the Academic Referencing Tool (ART):
https://apps.csu.edu.au/refool
6. Remember NOT to use general web-based reference sites such as Wikipedia. Your
references must have credibility. They could be journal articles and case studies,
industry studies, relevant textbooks
Credible academic sources
• You could also access the Library Resource Guide here Library Resource Guide(s):
http://libguides.csu.edu.au/?b=s
• Journal of Advertising
• International Journal of Consumer Studies
• Journal of Consumer Affairs
• Journal of Consumer Psychology
• Journal of Retailing and Consumer Services
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 19 of 31
• Journal of Consumer Research
• Journal of Consumer Behaviour
• Journal of Consumer Marketing
• Advances in Consumer Research
• Journal of Advertising Research
• International Journal of Advertising
• Journal of Interactive Advertising
• European Journal of Marketing
• Industrial Marketing Management
• International Journal of Research in Marketing
• International Journal of Bank Marketing
• Journal of Marketing
• Journal of Marketing Research
• Journal of the Academy of Marketing Science
• Marketing Science
• International Marketing Review
• Journal of Business and Industrial Marketing
• Journal of Hospitality Marketing and Management
• Journal of Interactive Marketing
• Journal of International Marketing
• Journal of Marketing Management
• Journal of Services Marketing Journal of Strategic Marketing
• Journal of Political Marketing
• Journal of Personal Selling and Sales Management
• Journal of Digital and Social Media Marketing
• Public Relations Review
• Asia Pacific Public Relations
• Journal of Public Relations Research
• Corporate Communications: an international journal
• Journal of Marketing Communications
• Journal of Retailing
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 20 of 31
Assessment item 3 – Individual Influences on Consumer
Behaviour
Value: 35%
Due Date: 20-May-2020
Return Date: 12-Jun-2020
Length: 10 Minute Presenation plus 1500-2000 word notes
Submission method options: Alternative submission method
TASK
10 Minute Presentation and 1500-2000 word supporting document
In the presentation analyse and critically examine the personal effects (drawing from
Chapters 5-10) that influence the decision making behaviour of your target market. Make
recommendations about how this knowledge could inform the marketing strategy to
address the issue/ opportunity you have identified (using the same context as
assessment 2).
Step 1: Collate information that will allow you to describe the context you are focusing
on.
You need to describe the context for your discussion (building from Assessment 2). This
should include a concise description of the organisation, target market and problem/
opportunity you have chosen. (You might include additional information building on the
feedback you received in assessment 2).
Step 2: Collect information to allow you to analyse and evaluate the influence of
personal effects and critically examine their influence on the target market.
Critically analyse and evaluate how individual difference factors (e.g. needs, attitudes,
personality, perception, learning) impact the consumer purchase decision of the product/
service offering you are focused on and how they relate to the issue/ problem you have
identified.
Based on your analysis and evaluation make recommendations for how marketers (in your
organisation) can apply this critical understanding to improve/enhance the organisation’s
marketing strategies (marketing mix, targeting, market segmentation).
Step 3: Write your presentation and notes
To do this presentation you need to draw on the theories covered in chapters 5-10 of the text plus
conduct additional research of your own. You need to critically analyse and evaluate this
information and use it to make and justify your recommendations.
Each choice that you make for your campaign needs to be justified and linked to the theory of
consumer behaviour you have chosen. This can be outlined in your presentation and
elaborated on in your notes/ supporting document. (e.g., on your powerpoint you might have
bullet points that you will expand on during your presentation (that extra detail should also be
included in your notes / supporting document.
The presentation should provide a compelling argument about why the theory/ies of
consumer behaviour you focus on will assist in addressing the issue (you can elaborate on
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 21 of 31
these in the notes you provide with the presentation). Think about what evidence you can
present to support the claims that you intend to make. You should draw on examples from the
marketplace and academic sources to illustrate the value of this information.
Template for presentation
(The supporting document can take the form of notes within the presentation or a word
document with associated notes for each slide)

Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 22 of 31
Step 4: Make sure all sources are referenced in text and in the reference list using APA 6th
Edition
CSU requires you to reference in American Psychological Association (APA 6th Edition)
referencing style and this applies to all of your assessments for this subject. A guide to the APA
style is available for students at Study guides and tips’ on the student portal:
https://apps.csu.edu.au/refool/apa-6
Step 5: Submit via Turnitin
You will need to include a link to your recorded presentation (you can record this using
screencast-o-matic), a copy of your PowerPoint slides and the notes that go with each slide.
These may be in the notes function of the PowerPoint, or in a word document.
RATIONALE
This assessment task will assess the following learning outcome/s:
• be able to analyse the buyer decision process and critique effects of situational
influences on consumer purchases;
• be able to compare and contrast consumers and organisations in terms of their
markets and buying behaviour;
• be able to critically examine the stages of information processing and the internal
factors that influence each stage in relation to consumer behaviour;
• be able to assess key trends and issues facing consumers today and describe the
potential effects on current marketing strategies.
This assessment task mainly covers chapters 5-10 and has been designed to ensure that you
are engaging with the subject content on a regular basis. More specifically it seeks to assess
your ability to. Afer completing this assessment, you will be able to:
• investigate and understand the role of individual difference factors in dealing with a
CB related problem in facilitating the overall marketing and business strategy;
• use real life organisational examples and discuss from your point of view what works
and why.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 23 of 31
MARKING CRITERIA AND STANDARDS

F
e
e
o
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 24 of 31

F
t
t
e
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 25 of 31
PRESENTATION
Ensure your A3 report format is as follows (marks will be deducted unless the following is
included):
1. Title Page: includes subject details, assessment number and topic, your name and ID
number, title of the report, chosen brand, submission date.
2. Table of Contents – with page numbers (not included in word count)
3. Introduction (no more than 100 words, not included in word count)
4. Personal effects and their influence on consumer decision-making
5. Recommendations to improve/enhance your firm’s marketing strategies
6. Conclusion (no more than 150 words – not in word count).
7. References (not included in word count – at least 10 academic references: not to
include Wikipedia or other non-academic websites. Industry studies, media examples
directly relevant to your case are acceptable).
REQUIREMENTS
1. A high standard of presentation is expected. It is recommended that you use Power
point to complete the slides and screencast-o-matic to record your presentation. In
your presentation, you may use tables, graphics, flowcharts, images, screen-shots,
video links and other tools to make this an interesting
2. An ideal assignment is your opinion, supported by evidence from respected/reliable
sources, expressed in your own words, and fully referenced as to the source of ideas,
facts and quotations. ‘In your own words’ is critical in displaying your understanding
of the material, rather than being expert at copy and paste.
3. In your supporting document, use Times Roman 12pt font; 2.5 cm margins all round,
single spacing.
4. CSU requires you to reference in American Psychological Association (APA 6th Edition)
referencing style and this applies to all of your assessments for this subject. A guide to
the APA style is available for students in the ‘Study guides and tips’ on the student
portal: http://student.csu.edu.au/study/skills/guidesandtips/referencing
(http://www.csu.edu.au/division/studserv/learning/pdfs/apa.pdf)
5. A handy app for a quick reference check is the Academic Referencing Tool (ART):
https://apps.csu.edu.au/refool
6. Remember NOT to use general web-based reference sites such as Wikipedia. Your
references must have credibility. They could be journal articles and case studies,
industry studies, relevant textbooks
Assessment Information
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 26 of 31
Academic integrity
Academic integrity means acting with honesty, fairness and responsibility, and involves
observing and maintaining ethical standards in all aspects of academic work. This subject
assumes that you understand what constitutes plagiarism, cheating and collusion. If you are a
new student we expect you to complete the modules called Academic Integrity at CSU
(http://student.csu.edu.au/library/integrity/academic-integrity-course).
Charles Sturt University treats plagiarism seriously. We may use Turnitin to check your
submitted work for plagiarism. You can use Turnitin to check for plagiarism
(http://student.csu.edu.au/library/integrity/referencing-at-csu/checking) in your assessments
before submission.
Referencing
Referencing is an important component of academic work. All assessment tasks should be
appropriately referenced. The specific details of the referencing requirements are included in
each assessment task description. Get referencing style guides and help
(http://student.csu.edu.au/library/integrity/referencing-at-csu) to use for your assessments.
How to submit your assessment items
ONLINE SUBMISSION PROCESS
Access Turnitin to submit assessment tasks online. Be sure to read the submission guidelines
prior to commencing a task; including file types the system will accept, file name and
formatting requirements, etc. A comprehensive user guide, FAQs and system support are also
available.
Assessment tasks must be submitted electronically via Turnitin as stated in the Assessment
details. A link on the subject Interact site will take you to Turnitin, or you access directly at
www.turnitin.com
Information on “How to” get started with Turnitin and how to access this subject in that
system is provided in the Interact ‘Resources’ folder.
Note:
A message will be sent to the email address, as recorded on the system, confirming the receipt
of your assessment task via Turnitin. It is your responsibility to retain this email as evidence of
your submission.
Assessment tasks submitted electronically via Turnitin will be available, afer marking, in the
Turnitin system. Assignments must be submitted before 5.00pm on the due date. Assignments
submitted afer this time will be recorded as being submitted on the following day/date.
POSTAL SUBMISSION PROCESS
Under normal circumstances postal submissions will not be accepted for any of the
assessments required.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 27 of 31
HAND DELIVERED SUBMISSION PROCESS
Under normal circumstances hand delivered submissions will not be accepted for any of the
assessments required.
ALTERNATIVE SUBMISSION PROCESS
Assessments to be submitted on Turnitin or otherwise stated. Please read the instructions of
the individual assessment items.
Extensions
It is best to complete assessment items by the due date. However, when something
unavoidable comes up an extension may be possible. The following principles are used when
processing extensions
1. For in-session assessment items, an extension request for up to three (3) calendar days can
be made by emailing your subject coordinator directly before the due date. In your email
please state the reason why you need more time as well as what precisely you are requesting.
Supporting documentation is not required. If an extension is requested in the above format
with a valid reason and your request does not disadvantage other students, the extension will
be approved.
2. For in-session assessment items, extension requests of more than three (3) calendar days
must be made via the special consideration form: https://apps.csu.edu.au/specialcons/.
(https://apps.csu.edu.au/specialcons/)The request must be made before the due date and
must include supporting documentation. Acceptable reasons are given in the Special
Consideration Policy<https://policy.csu.edu.au/view.current.php?id=00298>. Each request will
be considered on a case by case basis. The request may not be granted. The maximum
extension possible will be seven (7) calendar days.
3. If you receive an extension, then you should expect the assessment item and its feedback to
be returned later. If you submit later than the extended due date you will receive late penalties
as per guidelines below.
4. Unless your extension permits otherwise, submissions received 10 days afer the original
due date will receive zero.
5. For end of session exams, you can request a supplementary exam via
https://apps.csu.edu.au/specialcons/. (https://apps.csu.edu.au/specialcons/)This request
must be made within 3 working days of the date of exam and must include supporting
documentation. Acceptable reasons are given in the Special Consideration Policy
<https://policy.csu.edu.au/view.current.php?id=00298>. For medical issues, a CSU medical
certificate is required. If the supplementary exam (SX) is awarded then your exam is moved to
the next examination period. In order to preserve exam integrity and manage the logistics of
exams, the timing of a supplementary exam is heavily restricted.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 28 of 31
How to apply for special consideration
Academic regulations provide for special consideration to be given if you suffer misadventure
or extenuating circumstances during the session (including the examination period) which
prevents you from meeting acceptable standards or deadlines. Find the form on the Student
Portal Special Consideration, Misadventure, Advice and Appeals (http://student.csu.edu.au/
study/academic-advice) page.
Penalties for late submission
The penalty for late submission of an assessment task (without obtaining the Subject
Coordinator’s approval for an extension) will be:
10% deduction per day, including weekends, of the maximum marks allocated for the
assessment task, i.e. 1 day late 10% deduction, or 2 days late 20% deduction.
An example of the calculation would be:
Maximum marks allocated = 20
Penalty for one day late = 2 marks (so, a score of 18/20 becomes 16/20 and a score of 12/20
becomes 10/20).
If an assignment is due on a Friday but is not submitted until the following Tuesday, then the
penalty will be four days (40% deduction or 8 marks in the example above).
Submissions more than 10 days late will be acknowledged as received but will not be marked.
Resubmission
Under normal circumstances resubmission of assessment items will not be accepted for any of
the assessments required in this subject.
Feedback processes
You will receive feedback in several forms throughout the semester.
You will receive a mark for each assessment except where the assessment has a satisfactory/
unsatisfactory grade type. The mark of the assessment will indicate the grade for that
assessment.
Feedback on your assignment can be viewed on Turnitin afer the assignment results are
released. The following are some of the forms of feedback that I may use.
Voice comments
In text comments
Marking rubrics
End of text comments
You may also approach me in class for further clarification or feedback on the assignment.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 29 of 31
Assessment return
If your assignment was submitted on time, you should normally expect your marked
assignment to be despatched/returned to you within 15 business days of the due date. If an
assignment is submitted on time but not returned by the return date, you should make
enquiries in the first instance to the Subject Coordinator. If the subject coordinator is not
available, please contact your teaching team using the contact details and consultation
procedures provided on your Interact2 subject site.
Student Feedback & Learning Analytics
Evaluation of subjects
Charles Sturt University values constructive feedback and relies on high response rates to
Subject Experience Surveys (SES) to enhance teaching. Responses are fed back anonymously
to Subject Coordinators and Heads of Schools to form the basis for subject enhancement and
recognition of excellence in teaching. Schools report on their evaluation data; highlighting
good practice and documenting how problems have been addressed. You can view a summary
of survey results via the Student Portal SES Results (https://student.csu.edu.au/study/subjectexperience-survey-results) page.
We strongly encourage you to complete your online Subject Experience Surveys. You will be
provided with links to your surveys via email when they open three [3] weeks before the end of
session.
Changes and actions based on student feedback
Based on feedback from past students, changes made to the subject include ensuring that the
Interact2 site conforms to the standard Faculty template to reduce any confusion with locating
resources.
Learning analytics
Learning Analytics refers to the collection and analysis of student data for the purpose of
improving learning and teaching. It enables the University to personalise the support we
provide our students. All Learning Analytics activities will take place in accordance with the
Charles Sturt University Learning Analytics Code of Practice. For more information, please visit
the University’s Learning Analytics (http://www.csu.edu.au/division/student-learning/home/
analytics-and-evaluations/learning-analytics) website.
Data about your activity in the Interact2 site and other learning technologies for this subject
will be recorded and can be reviewed by teaching staff to inform their communication,
support and teaching practices.
Services & Support
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 30 of 31
Your Student Portal (http://student.csu.edu.au/) tells you can how you can seek services and
support. These include study, admin, residential, library, careers, financial, and personal
support.
Develop your study skills
Develop your study skills (https://student.csu.edu.au/study/skills) with our free study services.
We have services online, on campus and near you. These services can help you develop your
English language, literacy, and numeracy.
Library Services
CSU Library (https://student.csu.edu.au/library) provides access to the eBooks, journal
articles, books, and multimedia resources needed for your studies and assessments. Get the
most out of these resources by contacting Library staff either online or in person, or make use
of the many Library Resource Guides, videos and online workshops available.
Policies & Regulations
This subject outline should be read in conjunction with all academic policies and regulations.
Please refer to the collated list of policies and regulations relevant to studying your subject(s)
(http://student.csu.edu.au/administration/policies-regulations-subjects) which includes links
to Charles Sturt University’s Policy Library (http://www.csu.edu.au/about/policy) – the sole
authoritative source of official academic and administrative policies, procedures, guidelines,
rules and regulations of the University.
Subject Outline as a reference document
This Subject Outline is an accurate and historical record of the curriculum and scope of your
subject. Charles Sturt University’s Subject Outlines Policy (https://policy.csu.edu.au/
view.current.php?id=00267) requires that you retain a copy of the Subject Outline for future
use such as for accreditation purposes.
Charles Sturt University Subject Outline
MKT510 202030 SM I
Version 2 – Published 02 April 2020
Page 31 of 31

The post MKT510 – Customer Behaviour appeared first on My Assignment Online.

Expert Help With This Assignment — On Your Terms