| For the following questions ‘location-aware mobile advertising’ (LAMA) refers to: you giving consent to receive advertising via your mobile phone in a particular geographic location. An example of this could be you walking past a store and you receive a mobile message encouraging you to enter the store. |
| Question 1: Do you own a cellphone? |
| Yes No |
| Question 2: Approximately, how many text messages would you send a month? |
| None 1-30 31-60 61-150 151-250 251-500 501-1000 1001-1500 1501-2000 2001+ |
| Question 3: Approximately, how often do you browse the Internet using your cellphone? |
| Never 1-10% 11-30% 31-50% 51-70% 71-90% 91-100% |
| All items are measured using a 7-point Likert scale, anchored with: 1 2 3 4 5 6 7 Strongly Disagree Somewhat Neither Somewhat Agree Strongly Disagree disagree agree nor agree agree disagree Question 4: Please state your level of agreement with the following statements. I think location-aware mobile advertising would be: Entertaining Enjoyable Pleasing Fun to use Exciting Annoying Irritating Deceptive Confusing Credible Trustworthy Believable |
| Question 5: Please state your level of agreement with the following statements. I think location-aware mobile advertising would: Be a good source of product information Supply relevant product information Provide timely information Be a good source of up-to-date product information Make product information immediately accessible Be a convenient source of product information Supply complete product information |
| Question 6: Please state your level of agreement with the following statements. I would like location-aware mobile advertising to: Make me think how the product might be useful to me Make me feel like I am right in the advertisement experiencing the same thing Be meaningful to me Have nothing to do with me or my needs Give me a good idea Make me think why I would buy the product |
| Question 7: Please state your level of agreement with the following statements. I will use location-aware mobile advertising if: The advertisement offers me a discount on the advertised brand/product I receive an incentive The telecommunications firm who sent me the advertisement offers me a discount on one of their services (i.e. cheaper calling or texting) |
| Question 8: Please state your level of agreement with the following statements. Note: For this question, LAMA refers to location-aware mobile advertising. People who are important to me would think that I should use LAMA If I used LAMA most of the people who are important to me would regard it as wise If I used LAMA most of the people who are important to me would regard it as useful If I use LAMA most of the people who are important to me will regard it as valuable |
| Question 9: Please state your level of agreement with the following statements. Note: For this question, LAMA refers to location-aware mobile advertising. I would be confident managing LAMA even if there was no one to show me how I would be confident managing LAMA even if I have never used it before I would be confident managing LAMA if I have a manual for reference I would be confident managing LAMA if I had seen someone manage it before myself I would be confident of managing LAMA if I could ask someone for help if I got stuck I would be confident managing LAMA if someone else helped me get started I would be confident managing LAMA if I had a lot of time to process it I would be confident managing LAMA if there was inbuilt assistance I would be confident managing LAMA if someone showed me how first The decision to use LAMA is beyond my control Whether I use LAMA or not is entirely up to me The decision to use LAMA is completely up to me |
| Question 10: Please state your level of agreement with the following statements. Note: For this question, LAMA refers to location-aware mobile advertising. I will use LAMA when it is available I plan to use LAMA when it is available I expect to use LAMA within the next 2 years |
| Question 11: Please select your gender |
| Female Male |
| Question 11: Please select your age |
| Under 18 18-19 20-24 25-29 30-34 35-39 40+ |
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For the following questions ‘location-aware mobile advertising’ (LAMA) refers to: you giving consent to receive advertising via your mobile phone in a particular geographic location. Question 1: Do you own a cellphone? All items are measured using a 7-point Likert scale, anchored with: 1 2 3 4 5 6 7 Question 4: Please state your level of agreement with the following statements. I think location-aware mobile advertising would: I would like location-aware mobile advertising to: I will use location-aware mobile advertising if: Note: For this question, LAMA refers to location-aware mobile advertising. Note: For this question, LAMA refers to location-aware mobile advertising. Note: For this question, LAMA refers to location-aware mobile advertising. Question 11: Please select your gender Question 11: Please select your personal income You have now completed the survey. Question 11: Please select your personal income |
| Under $15,000 $15,000-$29,999 $30,000-$49,999 $50,000- $69,999 $70,000- $99,999 $100,000+ |
| You have now completed the survey. Thank you for your participation. Please note that all responses are completely anonymous. |
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