Develop an abridged Marketing Mix

Develop an abridged Marketing Mix with Strategies for every ‘P’ for restaurant business

You are required to use Week’s 5 module material to develop an a Marketing Mix with Strategies for every ‘P’ (Product, Price, Place, and Promotion).  In doing so:

1. Explain how your marketing mix aligns with your company long-term strategy/ strategies, and

2. Explain why you have selected the specific strategy for each ‘P’

Specifics

• If necessary, examine analytical tools for the identification of market positions, including customer analysis and segmentation; competitor analysis; portfolio analysis, market attractiveness and business position assessment; product life cycle matrix.

• You need to support your answers with relevant evidence from your readings thus far

Reference

CIM (2015). Marketing and the 7Ps: A brief summary of marketing and how it works. Retrieved from: https://www.cim.co.uk/media/4772/7ps.pdf.

Kotler, P. (2012). Marketing Management. Sourced from: https://www.pearson.com/us/

Higher-education/product/Kotler-Marketing-Management-14th Edition/978013210

2926.htm.

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