ALR704
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The lifecycle model and media coverage
| Emerging | Developing | Crisis | Current |
| Announcement phase Monitor the information from the time the product is launched. |
Number and content of positive and negative articles related to the product. |
Peak news coverage Most frequent number of articles. |
Current articles related to the product. |
| Monitor the number and content of positive and negative articles related to the product |
(Adapted from Dyer 1993; Hainsworth 1990; Regester and Larkin 2009) 2
3
Pressure
An example of how a crisis can develop: Case of Ribena in 2007. Source: Regester & Larkin 2008, p.70
Development
Case example: Lance Armstrong
1. Consider your approach to collecting
information
2. Search using Newsbank
3. What are your search – dates?
4. What are your search – keywords?
5. Screenshot your results
• See slide 5 as an example
6. Plot your crisis on a Lifecycle diagram
• Use Hainsworth (1990) & Register and
Larkin (2008) for a template (see slide 3)
• Cite the authors you adapted (see base of slide 3
and slide 6)
7. Plot your media results in the form of a
visibility graph.
Image source: Fortheringham 2015
5
“Lance Armstrong”
Plus “drug” Plus “doping” Plus “cheat”
2013 by month 2012 by month
Data retrieved using ‘Newsbank’
A lifecycle model of the Lance Armstrong crisis
6
Pressure
Development
Adapted from (Hainsworth 1990; Regester & Larkin 2008)
Source: (1Tomazeau 2005; 2Stevens 2007; 3Kimmage 2011; 4Slater 2012; 5Williams 2013)
| Emerging Development Crisis Current June 2004 Armstrong denies drug taking claims1 Sept 2006 Two of Armstrong’s teammates confess to EPO use (in 1999 tour)2 Oct 2010 Leaked emails from Teammate to officials claiming Armstrong had been seen receiving blood transfusions3 Jan 2013 Armstrong admits (to Oprah)5 2011 Armstrong announces retirement4 |
This graph is not to scale; more labels
can be added to present a fuller picture
of the peaks and troughs of this crisis.
References
Dyer, S. C 1993, ‘Using newsflow analysis to evaluate media coverage’, Public Relations Quarterly, vol. 38, no. 4, pp. 35-39.
Dyer, S. C 1996, ‘Descriptive modeling for public relations environmental scanning: a practitioner’s perspective’. Journal of
Public Relations Research, vol. 8, no. 3, pp. 137-150.
Fotheringham, W 2015, ‘Timeline: Lance Armstrong’s journey from deity to disgrace,’ The Guardian, 9 March, retrieved4
Febrary 2020, https://www.theguardian.com/sport/2015/mar/09/lance-armstrong-cycling-doping-scandal
Hainsworth, B.E 1990, ‘The distribution of advantages and disadvantages’, Public Relations Review, vol. 16, no. 1, pp. 33-39.
Kimmage, P 2011, ‘DOPING, CHEATING, LYING … VICIOUS CYCLE’, Sunday Telegraph (Sydney, Australia), 13 Feb, p. 086,
(online NewsBank).
Regester, M & Larkin, J 2008, Risk issues and crisis management in public relations: a casebook of best practice, 4th edn,
Kogan Page, London.
Slater, J 2012, ‘The greatest (cheat) of them all’, Courier Mail, The (Brisbane, Australia), 12 Oct, p. 022, (online
NewsBank).
STEVENS, M 2007, ‘Cooke undaunted by withdrawal of teammates’, Sunday Herald Sun (Melbourne, Australia), 14 Oct, p.
048, (online NewsBank).
Tomazeau of Reuters, F 2005, ‘Outraged Armstrong probes legal options’, Sunday Mail, The (Brisbane, Australia), 28 Aug, p.
092, (online NewsBank).
WILLIAMS, S 2013, ‘Lessons for Brand Armstrong in social media’, Australian, The (Australia), 28 Jan, p. 027, (online
NewsBank).
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