This project provides you with an opportunity to increase and demonstrate your
understanding of e-commerce theory and practice.
Relatively few companies or nonprofit organizations effectively utilize the Internet in their
marketing programs. Most small businesses still do not even have a website. Identify a
company you believe would benefit from an improved e-commerce program.
The project report must begin with a title page and a one-page executive summary.
The first section, Market Analysis, is a 3-4 page summary of the company, its marketing
environment, its main customer market, its marketing mix, and two or three of its major
competitors. Tools such as SWOT analysis, and Porter’s Five Forces may be applied.
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