Assessment 2 student questions
- Choosing appropriate comparative case study:
– The case study can be from anywhere in the world
– Ensure you have read the guidelines criteria for selecting your comparative case study https://breo.beds.ac.uk/webapps/blackboard/content/listContentEditable.jsp?content_id=_3631620_1&course_id=_61940887_1
– Also, develop your own criteria for case study selection, which you must evidence
– Please ensure that the crisis is within the last 12 month. If the crisis is outside this period, to qualify it must still be having a quantifiable impact on the organisation of your choice, in terms of its PR/Reputation Management
– The crisis could be created by internal or external created factors
– The priority here is to compare and contrast the approaches to these crises; which aspects were well managed and less well managed
– Choose a brand or sector that interests you, there are dozens over the last year, look at the Guardian article for inspiration, which documents the daily the crisis on the high street (in week 16 folder)
And student shared search for ‘Crisis of 2019’
- Boeing case study
– You only need give a brief overview of the Boeing case study – you can assume the reader / marker knows the Boeing case study details - Structure of essay
– Including an Exc. Summary is not mandatory
– Please do illustrate with diagrams and charts
– Use appendices wisely, but nothing should appear in the appendices that isn’t referenced in the main body of text
– Academic Referencing; please refer to guidelines
https://lrweb.beds.ac.uk/a-guide-to-referencing/referencing-examples - How to improve chances of a good grade is well documented in the assessment brief and the guidelines;
– apply several models / theories to your critical analysis
– develop a synthetic evaluation drawing on the strongest features of several models to arrive at a stronger, and closely argued, conclusion
– What can we learn from each for the future?
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