Building on the situation analysis (Assessment 2), students will complete the second component of this scaffolded piece of assessment, being the Marketing Mix Plan.
This assessment task is generally considered an individual project. However, if possible this can become a group project; the choice is up to the student. If undertaking a group project a maximum of no more than 4 students per group will be permitted. Please let your convenor know of your decision before undertaking this assessment.
In this folder you will find:
o the submission point o all details relating to the Marketing Mix Plan assessment o all supporting documents
Weight: 40% Due: Friday, May 22 @ 5.00pm AEST Length: 2500 words
Assignment must be submitted on or before Friday, 20 of May, 23.30 pm • Late submission will attract 5% (1.5 mark) per day (out of the weighted mark) • Extension request after at least two weeks before due date and/or without supporting document will not be considered.
Assignment background: Issues in Post-IFRS Convergence
Debates on whether the converged International Financial Reporting Standards have resulted in harmonised international accounting practices across countries have been growing over the last ten years. Study based in emerging economies, such as China (He et al., 2012), Romania (Albu et al., 2014), India, Pakistan, and Bangladesh (Ali et al., 2006), South Pacific Island countries (Chand, 2005), United Arab Emeritus (Irvine, 2008), and Turkey (Misniloglu et al., 2013), have consistently reported the challenge of effectively implementing IFRS in those countries due to country-specific contextual issues. Nobes (2015) also reported challenging issues in implanting IFRS in developed countries.
Assignment questions
- Prepare a report critically arguing why having a single set of accounting standards (i.e. IFRS) for a world-wise use is inherently problematic.
- Review literature explaining the contextual issues of implementing IFRS in emerging economies and in developed countries.
- Critique whether adoption and use of IFRS will lead to improved financial reporting quality.
Referencing and style
• Assignment must be typed using Word document, with double alignment, and 1.5-lines space. • Assignment is required to use either an APA or Harvard referencing style (see VU library for Referencing Style guides https•//www.vn edu an/lihrary/access-horrowing/search-browse-resources/lihrary-gui&S • Assignment without proper referencing (in text and end of text) will be subject to substantial deduction of marks. This may result in the assignment being marked zero.
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