Assessment 2
• Worth 45 marks
• Due 17 May
• Word length 2,500
• Turn it in
• Limited weekend emails.
Include page numbers for all sources.
Case study
• Answer five questions relating to a case study – Why stays, who goes.
• Link to the case study is in the Subject Owline. Read pages 35-38.
• The case study is based on the content in Topics 1-9. That includes the
topic resources and other sources that you must find.
• The case study relates to a merger of two pharma companies.
• Word counts are given. Stick to them. Include page numbers for all
sources used.
About the case – 1
• This is the short story of two pharma companies that have merged.
• One company, DeWaal Pharmaceuticals is based in the Netherlands. It
is an established European drugmaker.
• The second company, BioHelath Labs has been successful recently in
the highest tier of the market. BioHealth is based near NewYork. It is
the larger of the two companies.
• Steve Lindell is the CEO of the merged company, called DeWaal
BioHealth. He comes from BioHealth labs. DeWaal. Kaspar van de
Velde is the Chairman of DeWaal.
About the case – 2
• The two leaders are working out staffing for the new megacompany.
Some key staffing decisions have already been settled; some positions
are still being worked out.
• There is a great deal of fear among the employees regarding their
futures, and some have already left or are considering leaving.
• There are also power issues may be between the two leaders.
• A meeting is being held between the two leaders to make some
further decisions about staffing. At the end of the case, it seems that
these discussions may not be going very well, at least from Steve
Lindell’s side.
Now – you need to read the case
• This is a very short case – read pages 35, 36 and 38. There are
comments from other people after page 38. These are not part of the
case and you do not have to read these additional pages.
• Include page numbers for all sources used.
The questions-i
- Identify and explore the potentially conflicting values in the case
using relevant management theory and concepts. Contextualise your
answer with reference to literature on staffing problems in mergers and
acquisitions. (Maximum 400 words)
Points to write ablout - Identify and explore the
potentially conflicting values in
the case using relevant
management theory and
concepts. Contextualise your
answer with reference to
literature on staffing problems in
mergers and acquisitions.
(Maximum 400 words)
• What are the problems with staff
and staffing that can happen when
two companies merge?
• What does management want in this
case?
• What do employees want in the two
companies?
• What do employees in the two orgs
not want in the case?
• Are there conflicts between
management in the two companies?
The questions-ii
• Using theory and concepts from mergers and integration studies and
with particular reference to structure and senior management,
evaluate the process that is being applied to work out the details of
the integration. Ground your answer in evidence regarding people
and culture issues. (Maximum 700 words)
Points to write about - Using theory and concepts from
mergers and integration studies
and with particular reference to
structure and senior management,
evaluate the process that is being
applied to work out the details of
the integration. Ground your
answer in evidence regarding
people and culture issues.
(Maximum 700 words)
• What process is being used now
to integrate the two
management teams?
• What is wrong with this process?
• What does the literature says
can go wrong with integrating
management teams in mergers?
• What points does the literature
make about good practice?
The questions-iii - Make specific recommendations on how these issues of conflicting
values can be resolved. (Maximum 500 words)
Points to write about - Make specific
recommendations on how these
issues of conflicting values can be
resolved. (Maximum 500 words)
• Building on the conflicting values
that you stated before, what can
the two leaders do to take a
common ground approach?
• Look at textbooks and articles on
decision-making to help you.
• Also, look at earlier topics in the
subject where we talk about
dealing with conflicting values.
The questions-iv - What process should the two senior executives and their HR teams
follow to work through the detailed integration of the top management
structure? (Maximum 500 words)
Points to write about - What process should the two
senior executives and their HR
teams follow to work through the
detailed integration of the top
management structure?
(Maximum 500 words)
• Building on what process you
think they are following, now
think about how they should
work out positions/staffing?
• Be practical and think openly
and perhaps even creatively.
• You may find case studies
relating to mergers that you can
borrow ideas from (with refs of
course)
The questions-v
• Critique the usefulness or otherwise of the management and
organisational theories and practices from this subject that you have
applied in analysing this case. (Maximum 400 words).
Points to write about - Critique the usefulness or
otherwise of the management
and organisational theories and
practices from this subject that
you have applied in analysing this
case. (Maximum 400 words).
• What management theory and
concepts did you refer to? (for
example, role of senior
management, planning, strategy,
structure, people)
• How useful were these in
answering the questions?
Literature
• Search the Business Source Complete and Emerald Insight databases.
• Here are some keywords to try – ‘merger, staffing, problems’
• Don’t forget the online topics in the subject.
References
• Beyond the resources provided in the topics, you will need to source
and use additional literature to support your argument.
• At least 10 academic and professional references must be used. At
least five of these sources must be from academic studies.
• All referencing must comply with the APA referencing style i.e. APA
7th or 6th Edition. See Subject outline for a link to the APA system.
Format and structure of the report
• Title page showing the assessment title, subject code and title, your name and student number, and the
word count.
• Executive Summary
• Introduction – one overall introduction to the report
• Report sections (this is not a heading)- meaningful use of headings for each question
• Summary and Conclusion
• List of references – new page, References
• The word count will not include the executive summary, in-text citations and the list of references.
Words contained in images, tables and diagrams are included in the word count.
• Include page numbers and a running footer that shows your name and student number and the
assessment number.
Include page numbers for all sources.
Next time…
Credibility
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Include page numbers for all sources.
• You must show that you are a credible communicator.
• Use sources that are credible, relevant and timely.
• No blogs
• Other student’s thesis papers
• Reference list must match in-text citations.
• Do not misinterpret, misquote, misrepresent the source or take it out of context.
• Be specific –citations too general can be a form of distortion = plagiarism
• Pay attention to:
• incorporating your sources (direct and indirect quotes)
• verbs/phrases to introduce your quotes
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DisCtoortimonm or oStnre tcphrinog bofl ethme Fasc t=s plagiarism
• using misinformation or exaggerated and/or imprecise language to
describe an author’s research outcomes.
Making a claim or generalisation
• e.g. The author states there are a lot of problems with virtual teams.
You can only make a broad declarative statement if it is clearly supported
and linked to evidence from your source.
You need to show your reader that you understand exactly what an author
is saying in the original text.
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The most common forms of plagiarism we see:
• No sources
• copying word for word from a source and NOT citing the source
• copying someone else’s ideas and changing them into your own words and NOT citing the source
• patch working (taking bits and pieces) from other sources so that it looks like your work and NOT
citing the sources
• copying and pasting information from the Internet and NOT citing the source
• paraphrasing someone’s writing so that it is only slightly different from the original writing (sham
paraphrasing) even if you cite the source
• copying and submitting part of or the whole of another student’s work (i.e. cheating!)
• submitting work that has been written by another person as your own (i.e. cheating!).
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A common problem
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Direct quotes
• Occasionally, you may use direct quotes (the exact words of the author) as
evidence in your writing. It is useful sometimes to use the original words of the
author when those exact words carry special significance. Direct quoting should
not, however, should not be the primary strategy for presenting evidence in your
writing.
• When you use a direct quote, you copy and reference the exact word/s of the
author into your writing. A direct quote may be:
• One word
• A phrase or part of a sentence
• A sentence
• A group of sentences
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• No more than 10% of the total word count.
• Short quotes only (i.e.<30 words).
For ALL quotes:
• Use the exact words of the author
• Make sure your quotation blends with the sentence
• No lonely quotes: You MUST use reporting words or phrases to integrate/introduce
the quote into your writing
• Never start a sentence with the quote
• Reference your source of information with author, date and page or paragraph
number
• Use double quotation marks ‘…’
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Don’t do this!
• Don’t just dump quoted information into your paragraph. Blend the
words of the author with your own words.
• Don’t use too many direct quotes in your writing (e.g. 4-5 short
quotes is enough in a 2000 word essay). The lecturers prefer to see
paraphrasing – writing quotes in your own words.
• Don’t change a couple of words from a direct quote and think that it is
a paraphrase – either use the exact words or change the words of the
author significantly so that it is a correct paraphrase.
MNG81002 Assessment 2 Q and A session 3rd May 28
What sources can be considered as credible?
• materials timely to the topic (for example, social media is a
fast developing subject, therefore currency is crucial);
• research articles written by respected and well-known
authors;
• websites registered by government and educational
institutions (.gov, .edu, .ac);
• academic databases (i.e. Academic Search Premier or
JSTOR).
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Sources to avoid
• out-of-date materials (even an article published five years ago on social media, for
example, may not be timely);
• conference papers, and other students’ theses;
• posts from social networks (i.e. Facebook);
• blogs;
• research articles without citations;
• websites ending in .com, .org, .net etc.
NB! Wikipedia can never be considered as a reliable source of information since it can
be edited by anyone (Therefore it is a non-credible website example). However, it can
be used when you are first trying to understand the topic.
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