Your first task is to create a survey comprising of 10 questions that designed to examine why consumers decided
to purchase your chosen product or service. These questions should inquire about perception, attitudes,
motivation, and cultural factors. Please note that this survey should not ask participants questions about
product or service quality/attributes and customer satisfaction.
By the end of week 6, you are required to provide the ten questions that you will use in Survey Monkey to survey
15 participants who purchased the chosen product/service in assessment 1 to your workshop facilitator via
MyKBS, under ‘assessments tab’ > ‘Survey Questions and Objectives Verification’ icon. In providing the list of
ten questions, you must also include theories/concepts that link to each of the questions, and objective/s of the
questions in a nested table. This validation step is worth 10% of your grade for this assessment, and you will not
be able to submit the 6-page survey analysis until your workshop facilitator has approved your questions, so be
wise and don’t be late.
By the end of week 7, once your workshop facilitator has validated your survey questions, your next task is to
seek “real” and valid participants who legitimately purchased the chosen product or service that you analysed in
Assessment 1 and to invite them to take your survey. You only need to gather 15 responses, and it is
recommended that you either distribute your survey to friends and family, colleagues or to social media groups
that endorse the use of your chosen product/service. Please note that the fabrication of responses will yield
an overall failing grade for this assessment.
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