Let’s imagine that you have been assigned the role of a marketing consultant to investigate
contemporary issues in consumer behaviour related to online shopping. Using reflective analysis in the
first assessment, you must consider:
o Which possible challenges do you, as the marketing consultant, forsee if both of the shopping trips
were to occur online.
o Suggest three strategies to offset these challenges by considering broader consumer behaviour
topics such as:
? Changing consumer attitudes towards online shopping;
? Cultural/Social factors that would positively contribute towards the online purchase of the
purchased products/services in both of the shopping trips;
? Positive influence on consumer’s response towards digital technologies.
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