200911 Enterprise Innovation and Markets

School of Business
200911 Enterprise Innovation and Markets
Autumn 2020
Edition: Autumn 2020
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Unit Details

Note: Students with any problems, concerns or doubts should discuss those with the Unit Coordinator as early as they can.
Unit Coordinator

Consultation Arrangement:
Please email your request to John Hayek
Teaching Team
Name: Names of all academics teaching Enterprise innovation and markets 200911 are listed in vUWS, see ’Home’ tab.
Email: Email addresses are also available in vUWS, see ’Home’ tab.
Consultation Arrangement:
Please liaise directly, via email, with the academic responsible for your tutorial session.
Director of Academic Program

Liaison Librarian

Note: The relevant Learning Guide Companion supplements this document
Contents
1 About Enterprise Innovation and Markets 2
1.1 An Introduction to this Unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.2 What is Expected of You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.3 Changes to Unit as a Result of Past Student Feedback . . . . . . . . . . . . . . . . . . . . . . . . . 3
2 Assessment Information 4
2.1 Unit Learning Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.2 Approach to Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.3 Assessment Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.4 Assessment Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2.4.1 Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2.4.2 Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
2.4.3 Final Exam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
2.5 General Submission Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
3 Teaching and Learning Activities 23
4 Learning Resources 25
4.1 Recommended Readings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
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1 About Enterprise Innovation and Markets
1.1 An Introduction to this Unit
Enterprise Innovation and Markets introduces students to key concepts, business models and issues surrounding contemporary business. Students will develop an understanding of the private enterprise system and business ownership,
the implications of marketing and economics on market structure together with managing innovation. Building on
the foundation knowledge of the key principles of markets, students will be able to transfer this knowledge into their
subsequent study of specialist areas. The unit also aims to develop students’ communication skills by working in
teams to enhance their literacy profciency and enhance their critical thinking in preparation for the more advanced
units of the degree.
1.2 What is Expected of You
Study Load
A student is expected to study an hour per credit point a week. For example a 10 credit point unit would require 10
hours of study per week. This time includes the time spent within classes during lectures, tutorials or practicals.
Attendance
It is strongly recommended that students attend all scheduled learning activities to support their learning.
Online Learning Requirements
Unit materials will be made available on the unit’s vUWS (E-Learning) site (https://vuws.westernsydney.edu.au/).
You are expected to consult vUWS at least twice a week, as all unit announcements will be made via vUWS. Teaching
and learning materials will be regularly updated and posted online by the teaching team.
Special Requirements
Essential Equipment:
Not Applicable
Legislative Pre-Requisites:
Not Applicable
Policies Related to Teaching and Learning
The University has a number of policies that relate to teaching and learning. Important policies affecting students
include:
– Assessment Policy
– Bullying Prevention Policy and
– Guidelines
– Enrolment Policy
– Examinations Policy
– Review of Grade Policy
– Sexual Harassment Prevention Policy
– Special Consideration Policy
– Student Misconduct Rule
– Teaching and Learning – Fundamental Code
– Student Code of Conduct
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Academic Integrity and Student Misconduct Rule
In submitting assessments, it is essential that you are familiar with the policies listed above and that you understand
the principles of academic integrity. You are expected to act honestly and ethically in the production of all academic
work and assessment tasks, submit work that is your own and acknowledge any contribution to your work made by
others.
Important information about academic integrity, including advice to students is available at https://www.westernsydney.
edu.au/studysmart/home/academic_integrity_and_plagiarism. It is your responsibility to familiarise yourself with
these principles and apply them to all work submitted to the University as your own.
When you submit an assignment or product, you will declare that no part has been: copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment; submitted by
you in another (previous or current) assessment, except where appropriately referenced, and with prior permission
from the Unit Coordinator; written/produced for you by any other person except where collaboration has been authorised by the Unit Coordinator.
The Student Misconduct Rule applies to all students of Western Sydney University and makes it an offence for
any student to engage in academic, research or general misconduct as defned in the Rule.
The University considers plagiarism, cheating and collusion as instances of academic misconduct. The University
also considers submitting falsifed documentation in support of applications for special consideration, including sitting
of deferred examinations, as instances of general misconduct. You should be aware that changes were made to the
Student Misconduct Rule commencing 1 January 2020 that provide for minimum sanctions that apply to certain
conduct, including the provision of falsifed documentation to the University.
You are strongly advised to read the Student Misconduct Rule and the Inappropriate Behaviour Guidelines at the
commencement of each session to familiarise yourself with this process and the expectations of the University in
relation to work submitted for assessment.
1.3 Changes to Unit as a Result of Past Student Feedback
The University values student feedback in order to improve the quality of its educational programs. The feedback
provided helps us improve teaching methods and units of study. The survey results inform unit content and design,
learning guides, teaching methods, assessment processes and teaching materials.
You are welcome to provide feedback that is related to the teaching of this unit. At the end of the semester you will
be given the opportunity to complete a Student Feedback on Unit (SFU) questionnaire to assess the unit. You may
also have the opportunity to complete a Student Feedback on Teaching (SFT) questionnaire to provide feedback for
individual teaching staff.
As a result of student feedback, the following changes and improvements to this unit have recently been made:
– Revised content for the ’Critical Thinking’ test within the ’Portfolio’ assessment.
– Revised content for the ’Report’, an ER team assessment.
– In addition to a free online copy of the unit’s prescribed e-Textbook availavle on vUWS, a paperback copy is
available for purchase from the Co-op WSU store.
– PASSOnline on offer during autumn 2020. Details are available on vUWS, see ’Learning Zone’ tab.
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2 Assessment Information
2.1 Unit Learning Outcomes
Upon completion of the unit, students will be able to satisfy the fve Unit Learning Outcomes (ULOs) stated in the
’Outcome’ table below. Moreover, in line with its focus on achieving and assuring students’ skills in unit learning
outcomes, the unit is also responsible for introducing the following Course-Level Outcomes (CLOs):
CLO 2 Teamwork: Collaborate effectively
2.1 – Identify various roles required for a team to work effectively and reflect on own performance.
CLO 3 Critical Thinking
3.1 – Identify logical connections and use of evidence in well-formulated ideas and arguments.

2.2 Approach to Learning
Enterprise Innovation and Markets focuses on introducing students to four major disciplines; Enterprise, Innovation,
Marketing and Microeconomics. As a frst year core unit, the emphasis is on facilitating the acquisition of the unit’s
core sets of knowledge and the development of key academic skills to enable students to progress to more challenging
theories and tasks in advanced units within their degree. Students are expected to attend and participate in a two
hours tutorial session every week during the term. It is assumed students have read the chapter of the week and
reviewed all the weekly online material made available on vUWS prior to attending each tutorial – see ’Learning Zone’
then click on ’Learning Modules’ tab.
Also, it is assumed students have completed their weekly assigned tasks and are prepared to participate in tutorial discussions and team activities. Furthermore, to aid students’ learning, weekly tutorial materials are modulated
into short podcasts related to the Learning Objectives of each chapter in the unit’s prescribed textbook.
Students who don’t attend their tutorial or neglect to complete their required preparatory work will still be required
to complete the weekly tutorial tasks at an equivalent standard.
Students at Bankstown, Campbelltown and Parramatta South campuses are required to BYOD in order to participate
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in tutorial tasks. Students at 1PSQ will have access to necessary device in their Learning Studios.
Note: Personal electronic devices must not be in use unless requested by the tutor. Non-compliance will result
in a once only warning. If tutor’s warning is ignored, student will be asked to leave the tutorial.
PASS Assisted Study Sessions – PASS
Peer Assisted Study Sessions (PASS) are free, weekly group learning sessions for 200911 – Enterprise Innovation and
Markets facilitated by a senior student. To check the timetable visit westernsydney.edu.au/pass
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2.3 Assessment Summary
The assessment items in this unit are designed to enable you to demonstrate that you have achieved the unit
learning outcomes. Completion and submission of all assessment items which have been designated as mandatory or
compulsory is essential to receive a passing grade.
To pass this unit you must:
∗ Complete all three assessment items listed in the table below.
∗ Achieve an overall mark of at least 50 per cent, i.e. a minimum total mark of 50 out of 100.
Note:
1- There is no threshold mark in the Final exam.
2- The SPARK moderated mark is deemed as the fnal mark for the Report, i.e. the ER team project.
3- Before you receive your result for each piece of assessment they may be moderated.
Moderation is a process whereby the unit coordinator regulates the marking of individual markers to achieve consistency in the application of unit objectives, performance standards and marking criteria. You should note that,
consistent with the Criteria and Standards Based Assessment policy, the fnal marks for the cohort may be also
adjusted if marks are very high or low or there are inconsistencies between teams. Marks for an individual piece of
assessment will not be changed after you have your moderated results.
Note: It is required that students attempt all available assessment elements. An automatic Fail Non – Submission (FNS) grade will be awarded if any assessment task is not submitted/completed as per the details specifed.

Feedback on Assessment
Feedback is an important part of the learning process that can improve your progress towards achieving the learning
outcomes. Feedback is any written or spoken response made in relation to academic work such as an assessment
task, a performance or product. It can be given to you by a teacher, an external assessor or student peer, and may
be given individually or to a group of students. As a Western Sydney University student, it is your responsibility to
seek out and act on feedback that is provided to you as a resource to further your learning.
The Assessment Policy provides that assessment feedback is available to students in a timely way. Your tutor will
normally provide you with your mark and written feedback within two to three weeks of the submission date, given
that your assessment is submitted on the due date.
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2.4 Assessment Details
2.4.1 Portfolio

Overview
The Learning Portfolio contains three formative assessments allowing students to monitor and evaluate their chapterspecifc knowledge acquisition and the application of critical thinking facilitated during weekly tutorial tasks/presentations
and online material available on vUWS.The portfolio provides a student with an opportunity to measure their strengths
and weaknesses. The Learning Portfolio contains the following three assessments:
1. Knowledge Test 1
2. Critical Thinking – ’CT’ Test
3. Knowledge Test 2
Details
1. Knowledge Test 1 – Worth 10% of value /100
Due: Week 4
Test open at 6.00am on Tuesday 24 March 2020
Test close at 10.00pm on Thursday 26 March 2020
A (35) minute online multiple-choice knowledge test, available for completion via vUWS. Test contains (30) multiplechoice questions of equal value, dealing with chapters 1, 2, & 3. Multiple-choice questions, with varying degrees of
diffculty (i.e. from easy to hard), are randomly selected from an online test bank.
Test’s link will appear at the above opening date/time, see vUWS – Assessment Zone, then click on Assessment
1 – Portfolio (30%) tab. The test’s link will disappear at the closing date/time shown above.
Knowledge Test 1 result will be available upon completion of the test, see ’My Grades’ in vUWS.
Warning: Late submission penalties will apply when violating any of the conditions listed below – Refer to the
Learning Guide, General Submission Requirements, read ’Late Submission’ rule.
1. Test should be completed at a WSU campus. Attempting the test outside a WSU campus is entirely at student
risk.
2. Only one (1) online attempt/submission is allowed within the test opening and closing dates & times. To
regain consideration for an additional online access, you must email the Unit Coordinator an explanation of
your circumstance.
3. Once you start the online test, the test’s (35) minutes will commence its countdown. You must proceed to
fnish the test within the allowed time limit – No time extension will be given under any circumstance.
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4. If the test closes for any reason and at any time during the test (35) minutes, then the test can’t be accessed
or reopened. This restriction is due to the test’s strict security protocols.
5. Test is very sensitive to your actions – Do not treat the test as an online game! Test will suddenly shutdown
or your screen could freeze until test’s end time, if you violate the test’s protocols listed below. Therefore, Do
Not Attempt The Following:
– Answer a question/s in a non-sequential or random order, OR
– Leave the test or the page unattended, have a break anytime during the test, explore other parts of the test
while the test is running, switch Tabs while the test is in progress, navigate out of the test’s page, press the
’Back’ button, close the test browser, press ’Refresh’, OR
– Attempt the test using an ’Apple device or a Mac’ computer, as their browser will cause interference, and could
cause sudden internet disconnections. Therefore, recommend using a PC available at any WSU campus when
attempting the test.
2. Critical Thinking: CT Test – Worth 10% of value/100
Due: Week 6
Test open at 6.00am on Monday 06 April 2020
Test close at 6.00pm on Thursday 09 April 2020
The CT test is not a multiple-choice test, instead it is a written test requiring the application of critical thinking to tasks (1-3) detailed below:
Task 1 – Based on your allocated ’Enterprise category’ nominate and describe only one (1) innovation, introduced by
any brand of your choice, during the past 1-5 years in the Australian marketplace. Allow (80-100) words. Warning –
Choosing an innovation outside your allocated ’Enterprise category’ or the innovation is not available in the Australian
marketplace is a violation of the test’s tasks resulting in a zero mark for this test.
Task 2 – Must express an opinion about your chosen innovation, by selecting either option ’A’ or ’B’:
Option A – I do consider the innovation useful, OR
Option B – I don’t consider the innovation useful
Task 3 – This is your assessable Critical Thinking task (see Test’s marking grid):
Your chosen opinion (Option A or B) MUST be explained through well formulated/presented ideas. Next, by applying
critical thinking, you need to defend your ideas by arguing using relevant conceptual/theoretical material sourced
from chapters 1-5 of the unit’s prescribed textbook. Furthermore, searching for relevant secondary information is
another important task to expand your ideas, and improve your arguments. Remember, your ideas and arguments
should show strong logical connections – an important requirement of CT writing.
Finally, evidence in your CT writing must comply with the Harvard WesternSydU Referencing Style to all in-text
citations and to the list of References.
Allow approx. 600 words +/- 10% inclusive of all In-text citations BUT not the list of References. Furthermore, your
answer needs to demonstrate compliance with the fve (5) marking criteria, detailed in the CT marking grid.
Note:
1- You are strongly encouraged to access vUWS, as soon as the CT test opens, to receive your one (1) randomly
allocated ’Enterprise category’. Accessing the test early, will give you ample time to critically think about your enterprise category.
The CT test has two important (2) buttons with different functions:
A. Save Answer – Press this button if you wish to continue having access to the test (within the test opening and
closing times).
B. Save & Submit – Press this button only when you are satisfed with your Final answer and ready to submit
it. Once you press this button, you will no longer be able to access the test. Warning – If you press the Save &
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Submit button by mistake, Late Submission penalties will apply, and to redo the test, you will be required to restart
all over again with another randomly allocated ’Enterprise category’.
2- Test’s link will appear at the opening date/time, see ’vUWS – Assessment Zone, then click on Assessment 1 –
Portfolio (30%) tab’, and will disappear at the closing date/time.
3- Contact the Library staff at your campus for any assistance with your secondary research and/or the application
of Harvard WesternSyd Referencing style.
Warning: Late submission penalties will apply to all the warnings listed below – Refer to the Learning Guide, General
Submission Requirements, read ’Late Submission’ rule.
1. The test is an online assessment designed for completion and lodgement through vUWS. A hard copy or an
email submission of your entire answer or any part thereof will not be accepted for marking.
2. Only one (1) online submission is allowed. To regain consideration for an additional online access to the test
you are required to email the Unit Coordinator an explanation of your circumstance. Late marking penalties
will apply for any submission made after the offcial closing date/time.
3. You are required to submit the CT test at any WSU campus to ensure reliable internet connection. Any venue
chosen outside a WSU campus is at student’s risk. Don’t submit the CT test using an Apple device or a Mac
computer as their browser may cause internet disconnection issues. Recommend to use a PC available at any
WSU campus. Please note your written answers will be checked for plagiarism.
Marking Criteria
The following marking criteria and standards will be applied to the Critical Thinking test.
CLO 3 Critical Thinking – Think critically
3.1 Identify logical connections and use of evidence in well-formulated ideas and arguments.

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Note: Critical Thinking mark and feedback will be posted during week 9, see ’My Grades’ on vUWS.
Note CT mark appeal: In the event a student disputes their ’Critical Thinking’ mark, an appeal to the Unit
Coordinator, via an email, must be made within seven (7) days, including weekend, from the release date of the CT
mark detailing the following:
1. The disputed criterion and standard – see the CT marking grid.
2. The specifc standard for which the student claims the CT submission has satisfed.
3. Identify specifc sentences/paragraphs taken from the answer in support of the higher standard declared in point
2 of above.
4. Repeat the above three steps for any other disputed criterion and standard.
Note: The outcome of the appeal will be deemed fnal and no further appeals will be considered under any circumstance.
3. Knowledge Test 2 – Worth 10% of value/100
Due: Week 8
Test open at 6.00am on Tuesday 21 April 2020
Test close at 10.00pm on Thursday 23 April 2020
A (35) minutes online multiple-choice knowledge test, available for completion via vUWS. Test contains (30) multiplechoice questions of equal value, dealing with chapters 4, 5, & 6. Multiple-choice questions, with varying degrees of
diffculty (i.e. from easy to hard), are randomly selected from an online test bank.
Test’s link will appear at the above opening date/time, see vUWS – Assessment Zone, then click on Assessment
1 – Portfolio (30%) tab. The test’s link will disappear at the closing date/time shown above.
Knowledge Test 2 result will be available upon completion of the test, see ’My Grades’ in vUWS.
Warning: Late submission penalties will apply when violating any of the conditions listed below – Refer to the
Learning Guide, General Submission Requirements, read ’Late Submission’ rule.
1. Test should be completed at a WSU campus. Attempting the test outside a WSU campus is entirely at student
risk.
2. Only one (1) online attempt/submission is allowed within the test opening and closing dates & times. To
regain consideration for an additional online access, you must email the Unit Coordinator an explanation of
your circumstance.
3. Once you start the online test, the test’s (35) minutes will commence its countdown. You must proceed to
fnish the test within the allowed time limit – No time extension will be given under any circumstance.
4. If the test closes for any reason and at any time during the test (35) minutes, then the test can’t be accessed
or reopened. This restriction is due to the test’s strict security protocols.
5. Test is very sensitive to your actions – Do not treat the test as an online game! Test will suddenly shutdown
or your screen could freeze until test’s end time, if you violate the test’s protocols listed below. Therefore, Do
Not Attempt The Following:
– Answer a question/s in a non-sequential or random order, OR
– Leave the test or the page unattended, have a break anytime during the test, explore other parts of the test
while the test is running, switch Tabs while the test is in progress, navigate out of the test’s page, press the
’Back’ button, close the test browser, press ’Refresh’, OR
– Attempt the test using an ’Apple device or a Mac’ computer, as their browser will cause interference, and could
cause sudden internet disconnections. Therefore, recommend using a PC available at any WSU campus when
attempting the test.
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2.4.2 Report

Due: Week 12
Tuesday 19 May 2020: Online submission open at 8.00am and close at 9.00pm
Overview
The Entrepreneurship Report (ER) is an important team building project and a learning component within the
unit’s formative assessment framework.
It is necessary for each team to address various theoretical and conceptual domains sourced from the unit’s prescribed
textbook, i.e. chapters 1-11 and to take into practical considerations critical elements of innovation, marketing, economics and entrepreneurship as they deal with various aspects of this project.
Tutorial attendance is necessary in week (1) to brief students about the concept of team dynamics. Thereafter,
during week 5 tutorial, students will be required to self-select their team comprised of 4-6 members. Final team
membership will be determined by your tutor and joining a team in absentia is not allowed. From week 5 onward,
team members are prohibited from changing teams or down/up sizing their team without their tutor’s approval.
Team formation is strictly reserved to student/s who attend their registered tutorial, i.e. via Allocate +, in week 5.
Limited, or no, support could be extended if a student does not attend tutorial sessions for week 1 and week 5.
During week 5 tutorial, every team is required to randomly draw from a list of a pre-assembled sets, one set
comprising of ’Brand name, & Product category’ currently operating in the Australian marketplace. The allocated
set will be the basis of the team’s ER project. No two teams are allowed to select the same pre-assembled set and
no changes to a team’s set will be permitted from week 5 onward.
The ER Project Task
Assume you are a team of consulting entrepreneurs hired by a leading enterprise/brand to critically examine, develop and launch a new innovation for their allocated ’Product category’ within the Australian marketplace. Your
team’s new innovation must comply with one of the four (4) ’Dimensions of innovation’ model, see Chapter 1, Table
1.5. Your team is required to prepare an Entrepreneurship Report ’ER’ by completing the following six (6) tasks:
Task 1. Evaluation of current innovations: Critically evaluate any two current innovations selected from your
allocated ’Product category’ within the Australian marketplace.
Hints: Apply theoretical/conceptual understanding from chapter 1. Critically evaluate & apply any aspect/s of
innovation, consider the source/s of innovation, identify and argue in favour of the type of innovation, explore the
dimensions of innovations, …etc. You may compare and contrast any two successful innovations, or one successful
innovation versus one failed innovation, …etc. The aim is to illustrate good innovation insights and understanding of
your allocated ’Product category’ within the Australian marketplace.
Task 2. Current marketing analysis: Critically analyse the current marketing activities of your allocated ’Brand’
and two of its competitors, within the allocated ’Product category’ in the Australian marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 3-5. Critically analyse current marketing en-
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vironment, construct and evaluate SWOT analyses, evaluate the three brands’ perceptual positions, identify target
markets for each brand, critically analyse each brand’s current application of their marketing mix, …etc.
Task 3. Current microeconomics analysis: Critically analyse the current microeconomics conditions facing the
three brands (as per task 2) within the allocated ’Product category’ in the Australian marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 6 & 8. Critically evaluate current patterns of
demand and supply, explain the factors causing shifts to left and right of demand, apply same explanations to supply,
analyse price elasticity of demand for each brand, evaluate the various aspects of the current market structure of the
’Product category’ and its consequence on the three brands, …etc.
Task 4. Problem identifcation: Link your team’s research fndings in tasks ’1-3’ to identify and explain only
one (1) problem facing your allocated brand’s ’Product category’ in the Australian marketplace.
Important: Team must conclude this task with a one (1) precise problem statement. It must be linked to research
fndings in Tasks 1-3.
Hints: What has your team learnt, from your research in tasks 1-3, about your three brands and the ’Product
category’ in the Australian marketplace? Is there a market gap or a missing opportunity? An unmet demand from a
specifc market segment? If yes, then you must explain & justify by relating it to your research effort.
Task 5. The new Innovation & Target market profle: Apply creativity to transform the (1) problem, identifed
in Task 4, to one (1) new innovation for your allocated ’Product category’ and for one (1) profled target market.
Your new innovation must comply with one of the four (4) ’Dimensions of innovation’ model, see Chapter 1, table 1.5.
Important: Team must conclude this task with a one (1) clearly presented innovation and one (1) specifc target market statement.
Hints: Apply theoretical/conceptual understanding from chapters 2, 1 & 4. Your problem statement (see Task 4)
needs to be dealt with. This is your opportunity to present and justify your creative thoughts (ideas & opportunities)
and conclude with a clearly developed and justifed one (1) new innovation in the same ’Product category’ – apply
chapters 2 & 1. Also, your innovation must be clearly linked to one (1) specifc target market segment – apply
chapter 4.
Task 6. The new marketing mix strategy: Develop a marketing mix strategy to launch your allocated brand’s
new innovation in the Australian marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 4 & 5. Analyse and justify your application
of the marketing mix elements and tactics used to create the desired positioning (a revised perceptual map would be
very useful!) for your new innovation and for it’s one (1) target market (see Task 5). Remember, marketing is about
focusing on the target market and not only on your innovation – your marketing strategy should highlight this!
Warning:
1. Do not assign one individual team member to work on one task from the above list of ER tasks! As this is
a team project, all team members MUST work together in completing one task at a time in their sequential
order as listed above. NO assistance of any kind will be given to a team or an individual team member if found
violating this critical rule.
2. Given the ER is a team project, any individual team member/s seeking tutor’s advice for any task/s will be
directed to speak with their team members. Remember, ER is not an individual report but a team report, thus
individual team members must consult and assist each other!
3. If a team is seeking an ER project clarifcation, then the entire team must be present when seeking tutor’s
advice.
4. Managing any aspect of the ER project, for example, be it due to issues of neglect by other team members, or
unexpected problems arising from member/s behaviour/s, absence from meetings, lack of contribution, … etc.
are shared responsibilities to be addressed or completed by other team members.
5. Team members and not your tutor or the unit coordinator, are held responsible for managing and resolving
all team issues. Your tutor or unit coordinator can only offer general advice, via email or face to face, for
consideration by team member/s. No other assistance will be offered by your tutor or Unit Coordinator.
6. All matters concerning team members’ behaviours, be it positive or negative, must be fully recorded in SPARK.
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Details
1. ER Writing Guidelines:
Your team is responsible for integrating various conceptual/theoretical materials, from chapters 1 to 11, in writing
the Entrepreneurship Report. Please note the following:
– The word count is 3,500 words (+/- 10%) inclusive of all In-text citations BUT not the list of References.
– Word count is applicable to sections 5-10, as per Report Structure below.
– Fonts is ’Arial’ and font size is 12 with a single line spacing.
The application of Referencing is important when writing the ER project. The Harvard WesternSydU Referencing is
the only acceptable style, see the ER marking grid. Please consult with the library staff for any assistance regarding
the application of the Harvard WesternSydU Referencing style. Referencing requires the dual application of ’In-text
citations’ AND a list of ’References’.
2. Report Structure:
To assist in formatting the ER, please adhere to the following structure and headings:
1. Assignment cover page – Write team members full names, students ID numbers & sign where applicable. (Not
part of the word count)
2. Report title page (Not part of the word count)
3. Table of content (Not part of the word count)
4. Executive summary (Not part of the word count)
5. Evaluation of current innovations (word count)
6. Current marketing analysis (word count)
7. Current microeconomics analysis (word count)
8. Problem identifcation (word count)
9. The new innovation & Target market profle (word count)
10. The new marketing mix strategy (word count)
11. The list of References (Not part of the word count)
12. Appendices – This section contains additional information, e.g. Tables, Charts, Diagrams, …etc. (Not part of
the word count)
Note: ER fnal mark, after SPARK moderation, together with project feedback will be posted on vUWS during weeks
14/15.
3. Submission requirements
An ER (Turnitin) upload link will appear at the opening date/time, see vUWS – Assessment Zone, then click on
Assessment 2 – Report 30%) tab. The ER upload link will disappear at the closing date/time.
Only one team member is required to submit the ER project via ’Turnitin’ in vUWS. Multiple ER submissions by any
other team member is not required/allowed. Please follow additional submission information and upload protocols to
assist with the ER upload, via Turnitin, see vUWS -Assessment Zone, then click on Assessment 2 – Report (30%) tab.
The team member who uploaded the ER, is the only member who can view the marking grid & feedback given.
Therefore, it is the team’s member responsibility to share this information with all other members.
The following four (4) documents, available for download from vUWS – see ’Assessment 2- Report (30%) tab),
are required for the fnal submission on the due date/times, see Section ’2.4.2 Report’ of the learning guide.
1. Team Assignment Cover page
2. The ER
3. Register of Attendance to Meetings
4. Assigning Teams’ Tasks
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Warning:
1. Only one (1) ER project online submission, via Turnitin on vUWS, is allowed by one (1) nominated team
member on behalf of their team. No repeat submissions will be accepted under any circumstance.
2. An email or a hard copy team submission will not be accepted for marking. Regardless of any unforeseen
circumstance, any part of an ER submission made by any individual team member/s will always be rejected for
marking. Furthermore, no extension to the ER submission deadline will be offered to any team.
3. If submission is made after the due date/time, regardless of the circumstance, it will be subject to section
2.5 General Submission Requirements, read ’Late Submission’ rule detailed in this learning guide, and such
penalties will be levied on every other team member. Recommend every team member to keep a copy of their
ER project in the event the original is lost.
4. ER submission should be made at a WSU campus to ensure reliable internet connection. Any venue chosen
outside a WSU campus is at team’s risk, and if delayed, late submission penalties will apply to every other
team member.
5. Don’t attempt the ER upload using a Mac computer or an Apple device, instead use a PC. Some Mac browsers
may cause internet disconnection issues which could disrupt/delay your upload, hence attracting late marking
penalties. Refer to section 2.5 General Submission Requirements, read ’Late Submission’ rule detailed in this
learning guide.
6. If an individual team member does not submit their contribution to their team, it remains the TOTAL responsibility of the entire team to complete every part of the report and comply with the offcial due date/time,
otherwise, late marking penalties will apply. Refer to section 2.5 General Submission Requirements, read ’Late
Submission’ rule detailed in this learning guide. No extensions will be granted due to any team issues.
7. ER will be carefully checked for plagiarism via Turnitin. If found, the ER will not be marked, instead it will
be immediately reported to the School of Business. Submission date and time will be based on your Turnitin
record. It may take up to 24 hours for Turnitin to return an updated originality report.
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Marking Criteria:
The following marking criteria and standards will be applied to the assessment of the Entrepreneurship Report ’ER’.
CLO 2 Teamwork: Collaborate effectively
2.1 Identify various roles required for a team to work effectively and reflect on own performance.

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ER mark and feedback will be posted on vUWS during weeks 14/15.
Note – ER team mark appeal: In the event a team disputes their collective ER mark, an appeal to the Unit
Coordinator, via an email, is required within seven days (including weekend) from release of their ER mark detailing
the following:
1. The disputed criterion and standard – see the ER marking grid’.
2. The specifc standard for which the team claims the report has satisfed – see the ER marking grid.
3. Identify specifc sentences/paragraphs that support the claim for the higher standard declared in point 2 of
above.
4. The team needs to repeat the above three steps for any other disputed criterion and standard.
Note: The outcome of the team’s appeal will be deemed fnal and no further appeals will be considered regardless
of any circumstance.
Warning: Due to the ER being a team project and not an individual project, any individual team member and/or
a sub group within a team are not allowed to submit an appeal for a review of their fnal ER mark based on claims
of higher team input, extra workload duties, excessive effort, extra team responsibilities … etc. as such appeals will
always be dismissed.
SPARK: Self and Peer Assessment Resource Kit
Week 8: SPARK open at 9.00am on Monday 20 April 2020
Week 13: SPARK close at 9.00pm on Friday 29 May 2020
ER is not an individual project; it relies on Team collaboration! Self and peer evaluation is applied to the overall contribution made by each team member in the ER project according to SPARK’s nine (9) marking criteria, see
grid below.
SPARK allows each member to voice his/her satisfaction or dissatisfaction about the overall performance of other
team members, including oneself. SPARK allows students to peer review every other team member’s effort. Although the Entrepreneurship Report isa team project, according to SPARK ratings, every team member’s mark will
be adjusted by SPARK’s rating to arrive at a fnal ER mark.
A student who receives a total SPARK peer rating of above 100%, i.e. an RPF greater than 1, from their team, will
receive a higher fnal ER mark by not more than (5%).
Warning: A team member who receives a total SPARK peer rating below 100%, i.e. an RPF lower than 1, from
their team, will receive a lower fnal ER mark – there is no floor limit and the fnal ER mark can drop to zero out of
thirty i.e. 0/30. Non-completion of SPARK ratings by any team member, will result in a lengthy delay in the release
of individual member’s mark.
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How To Access SPARK
Access to SPARK is only available via the Unit’s vUWS site. To gain access click on “Assessment 2- Report
(30%)” , click on ’Your access link to SPARK!’. Once SPARK link opens, place your student ID number where it
says Student ID followed by your SPARK password.
Are you experiencing a login problem? SPARK does not accept your WSU password!
What to do if you don’t have a SPARK password?
Simply click on ’Forgotten my Password’ button and a new small window will open up, complete the appropriate boxes then click on ’Submit’. Within a couple of minutes or even less, SPARK will email you a password, via
your WSU student email account. Use the newly received SPARK password to complete your SPARK login for EIM
200911. Your SPARK password can be used for accessing SPARK anywhere, anytime when needed for EIM 200911
and for any other unit/s using SPARK.
Remember, when in SPARK you must complete the two ratings sections:
1. Scale rating for yourself and for all other team members
2. Written feedback in the appropriate boxes for all team members. Your written feedback can be short but preferably
long.
You can login into SPARK as many times as you want to add or change your ratings/comments until SPARK
closing date and time. Non completion of SPARK will delay the release of your ER project mark.
SPARK: Marking criteria Grid
CLO 2 Teamwork: Collaborate effectively
2.1 Identify various roles required for a team to work effectively and reflect on own performance.

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Note – SPARK rating appeal:
In the event an individual team member disputes their SPARK rating, an email appeal to the Unit Coordinator is
required within seven days (including weekend) from release of their ER mark detailing the following:
1. The disputed criterion and standards – see SPARK marking grid’.
2. The specifc standards for which the individual team member claims – see SPARK marking grid.
3. The individual team member must provide a written appeal (maximum 400 words) with supporting proof/documentation
for each of the disputed criterion and standards listed in points 1 & 2.
Note: The outcome of the SPARK rating appeal will be deemed fnal and no further appeals will be considered under
any circumstance.
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2.4.3 Final Exam

Overview
The fnal examination is a two-hours, closed-book examination held during the University’s formal fnal exam period.
There is no threshold mark in the fnal exam. Final examination will draw on material selected from various learning
objectives of chapters 1-11 of the unit’s prescribed textbook.
Details
Final examination paper is made up of two parts:
– Part A worth 30 marks and requires a student to answer any three out of fve questions.
– Part B worth 10 marks and requires a student to answer twenty (20) multiple choice questions.
Final examination questions could probe your learning and/or understanding about a particular concept, model or
theory. Conversely, questions may ask you to apply a concept, model or theory to a hypothesised or real situation.
Furthermore, questions could resemble some of the activities conducted during various tutorial sessions.
Two samples of past fnal exam questions together with additional fnal exam information will be made available
during the tutorial session of Week 14 and posted on vUWS. Past exam papers will not be made available for review.
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Marking Criteria:

20
2.5 General Submission Requirements
Submission
– All assignments must be submitted by the specifed due date and time.
– Complete your assignment and follow the individual assessment item instructions on how to submit. You must
keep a copy of all assignments submitted for marking.
Turnitin
– The Turnitin plagiarism prevention system may be used within this unit. Turnitin is accessed via logging into
vUWS for the unit. If Turnitin is being used with this unit, this means that your assignments have to be
submitted through the Turnitin system. Turnitin from iParadigms is a web-based text-matching software that
identifes and reports on similarities between documents. It is also widely utilised as a tool to improve academic
writing skills. Turnitin compares electronically submitted papers against the following:
– Current and archived web: Turnitin currently contains over 24 billion web pages including archived pages
– Student papers: including Western Sydney University student submissions since 2007
– Scholarly literature: Turnitin has partnered with leading content publishers, including library databases,
text-book publishers, digital reference collections and subscription-based publications (e.g. Gale, Proquest, Emerald and Sage)
– Turnitin is used by over 30 universities in Australia and is increasingly seen as an industry standard. It is
an important tool to assist students with their academic writing by promoting awareness of plagiarism.By
submitting your assignment to Turnitin you will be certifying that:
– I hold a copy of this assignment if the original is lost or damaged
– No part of this assignment has been copied from any other student’s work or from any other source except
where due acknowledgement is made in the assignment
– No part of the assignment has been written for me by any other person/s
– I have complied with the specifed word length for this assignment
– I am aware that this work may be reproduced and submitted to plagiarism detection software programs for
the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism
checking).
Self-Plagiarising
– You are to ensure that no part of any submitted assignment for this unit or product has been submitted by
yourself in another (previous or current) assessment from any unit, except where appropriately referenced, and
with prior permission from the Lecturer/Tutor/Unit Co-ordinator of this unit.
Late Submission
– If you submit a late assessment, without receiving approval for an extension of time, (see next item), you will
be penalised by 10% per day for up to 10 days. In other words, marks equal to 10% of the assignment’s weight
will be deducted from the mark awarded.
– For example, if the highest mark possible is 50, 5 marks will be deducted from your awarded mark for each late
day.
– Saturday and Sunday are counted as one calendar day each.
– Assessments will not be accepted after the marked assessment task has been returned to students.
– This is consistent with Clause 51 of the Western Sydney University’s Assessment Policy – Criteria and StandardsBased Assessment.
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Extension of Due Date for Submission
Extensions are only granted in exceptional circumstances. To apply for an extension of time, locate an application
form via the Western Sydney University homepage or copy the following link:
https://www.westernsydney.edu.au/currentstudents/current_students/forms
Application forms must be submitted to the Unit Coordinator/Convenor. Requests for extension should be made as
early as possible and submitted within policy deadlines. Appropriate, supporting documentation must be submitted
with the application. An application for an extension does not automatically mean that an extension will be granted.
Assessments will not be accepted after the marked assessment task has been returned to students.
Resubmission
Resubmission of assessment items will not normally be granted if requested.
Application for Special Consideration
It is strongly recommended that you attend all scheduled learning activities to support your learning. If you have
suffered misadventure, illness, or you have experienced exceptional circumstances that have prevented your attendance
at class or your completion and submission of assessment tasks, you may need to apply for Special Consideration via the
Western Sydney University website. http://www.westernsydney.edu.au/currentstudents/current_students/services_
and_facilities/special_consideration2 or the Student Centre/Sydney City Campus Reception. Special Consideration
is not automatically granted. It is your responsibility to ensure that any missed content has been covered. Your
lecturer will give you more information on how this must be done.
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3 Teaching and Learning Activities

23

The above timetable should be used as a guide only, as it is subject to change. Students will be advised of any changes as they become
known on the unit’s vUWS site.
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4 Learning Resources
4.1 Recommended Readings
Prescribed Textbook
Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) 2018, 200911 Enterprise innovation and markets, 5th
edn, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia.
Additional Reading
– Amaeshi, K, Nnodim, P & Osuji, O 2013, Corporate social responsibility, entrepreneurship, and innovation,
Routledge, New York, NY.
– Armstrong, G & Kotler, P 2016, Marketing: an introduction, 13th edn, Addison Wesley Longman, New York,
NY.
– Ash Quarry Library 2009, Learning à la carte. Creative brainstorming for innovation, online video, Video
Education Australasia, Bendigo, Vic.
– Atma Global 2011, Global ethics, Atma Global, New York, NY.
– Bahadir, SC, Bharadwaj, SG & Srivastava, RK 2015, ’Marketing mix and brand sales in global markets:
examining the contingent role of country-market characteristics’, Journal of International Business Studies, vol.
46, no. 5, pp. 596-619.
– Bansal, P & Hoffman, AJ (eds.) 2012, The Oxford handbook of business and the natural environment, Oxford
University Press, Oxford, UK.
– Bishop, J (ed.) 2012, The economics of ecosystems and biodiversity in business and enterprise, EarthScan,
London, UK.
– Camillo, AA (ed.) 2015, Global enterprise management: new perspectives on challenges and future developments, vol. 1, Palgrave Macmillan, New York, NY.
– Canavor, N & Meirowitz, C 2010, Writing a business report that gets read, not fled, FT Press, Upper Saddle
River, NJ.
– Capon, C 2009, Understanding the business environment: inside and outside the organisation, 3rd edn, Prentice
Hall Financial Times, Harlow, England.
– Case, KE, Fair, RC & Oster, SM 2012, Principles of macroeconomics, Prentice Hall, Boston, MA.
– Chaston, I 2016, Entrepreneurial marketing: sustaining growth in all organisations, 2nd edn, Palgrave Macmillan, Basingstoke, UK.
– Chitiba, CA, Dumitrescu, L & Nicolau, AI 2014, ’A compared analysis of the business environment in the
European Union and the USA from the marketing point of view’, Knowledge Horizons. Economics, vol. 6, no.
2, pp. 54-57.
– Chugh, SK 2015, Modern macroeconomics, MIT Press, Cambridge, MA.
– Czinkota, M, Sutton-Brady, C, Ronkainen, IA, Beal, T & Stegemann, N 2014, International marketing, 3rd
Asia Pacifc edn, Cengage Learning, South Melbourne, Vic.
– Davis, KW 2010, The McGraw-Hill 36-hour course: business writing and communication, 2nd edn, McGraw-Hill,
New York, NY.
– Dodgson, M & Gann, D 2010, Innovation: a very short introduction, Oxford University Press, Oxford, UK.
– E-journals/Databases and E-resources Marketing e-resources (websites, databases and more) UWS Harvard
referencing style guide.
– Ersun, AN & Karabulut, AT 2013, ’Innovation management and marketing in global enterprises’, International
Journal of Business and Management, vol. 8, no. 20, pp. 78-86.
– Forsyth, P 2016, How to write reports and proposals, 4th edn, Kogan Page, London.
– Freed, RC, Romano, JD & Freed, S 2011, Writing winning business proposals, 3rd edn, McGraw-Hill, New
York.
– Go, FM, Lemmetyinen, A & Hakala, U (eds.) 2015, Harnessing place branding through cultural entrepreneurship, Palgrave Macmillan, New York, NY.
– Keillor, BD 2013, Understanding the global market: navigating the international business environment, Praeger,
Santa Barbara, CA.
– Klein, G & Bauman, Y 2012, The cartoon introduction to economics, vol. 2, Macroeconomics, Hill and Wang,
New York, NY.
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– Kuiper, S & Clippinger, DA 2013, Contemporary business reports, 5th edn, South-Western, Cengage Learning,
Mason, OH.
– Kurtz, DL & Boone, LE 2011, Contemporary business, 14th edn, Wiley, Hoboken, NJ.
– Le Bon, J 2014, Competitive intelligence and the sales force how to gain market leadership through competitive
intelligence, Business Expert Press, New York, NY.
– Mankiw, NG 2014, Principles of macroeconomics, 7th edn, Cengage Learning, Stamford, CT.
– Masterson, R & Pickton, D 2014, Marketing: an introduction, 3rd edn, SAGE, Los Angeles, CA.
– McDaniel, CD, Lamb, CW & Hair, JF 2011, Introduction to marketing, 11th international edn, South Western,
Mason, OH.
– McEachern, WA 2012, Macroeconomics: a contemporary introduction, 9th edn, South-Western Pub, Mason,
OH.
– O’Sullivan, A, Sheffrin, AM & Perez, SJ 2012, Macroeconomics: principles, applications, and tools, 7th edn,
Prentice Hall, Boston, MA.
– Palmer, A 2012, Introduction to marketing: theory and practice, 3rd edn, Oxford University Press, New York,
NY.
– Palmer, DE (ed.) 2015, Handbook of research on business ethics and corporate responsibilities, Business
Science Reference, Hershey, PA.
– Roberts, R 2015, Finance for small and entrepreneurial business, Taylor & Francis, Florence, KY.
– Sant, T 2012, Persuasive business proposals: writing to win more customers, clients, and contracts, 3rd edn,
AMACOM, New York, NY.
– Spence, LJ & Painter-Morland, M (eds.) 2011, Ethics in small and medium sized enterprises: a global commentary, Springer, New York, NY.
– Sutton, D & Klein, T 2003, Enterprise marketing management: the new science of marketing, John Wiley &
Sons, Hoboken, NJ.
– Tate, C 2015, Conscious marketing: how to create an awesome business with a new approach to marketing,
John Wiley & Sons Milton, Qld.
– Vonortas, NS, Rouge, PC & Aridi, A (eds.) 2014, Innovation policy: a practical introduction, Springer, New
York, NY.
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