Summary: Assessment Description • Students will choose a journal article, book chapter or other academic work to review in essay form. • Students will be expected to locate the work in a theoretical context and to discuss the work with both depth and clarity. The emphasis in the essay is on the quality of students writing and their ability to sustain an insightful and coherent review.
Assessment Criteria
• Demonstrated understanding of the structure and content of a peer-reviewed article. • Demonstrated ability to discuss academic research with clarity and coherence, and to sustain argumentation on points of theoretical and methodological substance, interest and/or concern in written form.
• Systematic identification and examination of assumptions (hidden and explicit), forms of argument, quality of evidence and appropriateness of conclusions and recommendations. • Strict adherence to academic style, conventions and APA referencing and format.
The scenario for the assignment is that you are acting as adviser to the firm in question. You are to produce an analytical report aimed at offering the senior management of the firm some insight into the context of the business and how it may subsequently be developed, reflecting the nature of the firm’s business model and the business environment.
There are three primary objectives that the report should seek to address:
Objective 1
• To analyse the current business model of a case organisation(choice of organization is is from the list of options below). • Analysis should make use of the Business Model Canvas approach (Week 19).
Objective 2
• Describe the basis of the business model adopted by the organization (reflecting the
The post Assessment 2: Review Essay appeared first on My Assignment Online.