Demonstrate an understanding of marketing management

Demonstrate an understanding of marketing management resulting in key international marketing management recommendations as to the state and structure of the Australian Market. Identify and analyse marketing management decision issues within a market segment. This will include, Market Analysis and Intelligence of the current market structure, Product composition, Competition, Pricing, Brand Management, and Consumer Behaviour. Provide recommendations that are based on observed and researched evidence. Use of Industry Reports, Instore Observation and Market Analysis in terms of product promotion is required.

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