For the purpose of this exercise, your company, which produces recycled plastic bags, is very proud of its stand on social responsibility. To share this with the community, you have been asked to create a marketing plan that highlights the organizational leadership goal of being socially responsible. Your marketing plan will identify a nonprofit that you will partner with in order to raise awareness for a specific issue and demonstrate the organizational leadership’s goal to provide solutions through financial and human resources. Your marketing plan should be 2-3 pages in length.
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