As an investor in a social network such as Facebook, which financial and customer-related metrics would you use to assess and benchmark the current business success and future growth potential of the company? (10 Marks) Complete a situational analysis for Facebook focusing on an assessment of the main business risks that could damage the future growth potential of the social network. (10 Marks) Imagine you are Facebook’s marketing director. Suggest a marketing strategy for the next 18 months based on your answers to question 2. (10 Marks)
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