Creating a campaign to further leverage the newly appointed brand ambassadors and create a platform for Tradeswomen Australia to champion this …
The campaign will be based on “I am Tradeswomen Australia” and feature a series of advertisements and events that will help to highlight the many faces of Tradeswomen Australia and to engage with a wider audience to highlight the issues and hopeful get buy in from not only the target segment but the wider community.
The idea was formulated from “Look at Me” campaign — a collaboration between the charity Woman’s Aid, London ad agency WCRS, and British photographer Rankin. The I am Tradeswomen Australia campaign will look at connect the wider community the concept that everyone is the face of change and without the buy in or connection form society noting will change.
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