Introduction
• Virtual teams are used to support business
processes
• It is important to understand people’s satisfaction
• Dissatisfied people are less likely to adopt a
technology (Reinig, 2003; Simon et al., 1996).
Introduction (cont.)
• Previous studies examined the effect of media on
user satisfaction on the media level
•Our study investigates the media on the attribute
level
Instant Messaging (email vs. telephone).
Research Question
How do media characteristics influence user
satisfaction?
Literature Review
• Satisfaction: an affective arousal with a positive
valence on the part of an individual towards
some object (Briggs et al., 2006).
•Process satisfaction: towards the
procedures and tools used in the
communication process
•Outcome satisfaction: towards the outcome
of the communication process
Literature Review (cont.)
•Media Synchronicity Theory: breaks the black
box of medium (Dennis et al., 2008)
Velocity
Symbol sets
Parallelism
Rehearsability
Reprocessability
Literature Review (cont.)
• Social presence: the degree of salience of the
other person in the interaction and the
consequent salience of the interpersonal
relationship (Short et al., 1976).
the degree of person-to-person awareness in an
interaction.
Research Model
Hypotheses
H1: Transmission velocity is positively associated with social
presence.
H2: Parallelism is negatively associated with social presence.
H3: Natural symbol sets is positively associated with social
presence.
H4: Rehearsability is positively associated with social
presence.
H5: Reprocessability is negatively associated with social
presence.
Hypotheses (cont.)
• H6: Social presence is positively associated with
process satisfaction.
• H7: Social presence is positively associated with
outcome satisfaction.
Method
• A lab experiment
2 x 2 (idea generation vs. negotiation task) and
medium (text vs. audio)
An entry-level business class
288 students
Procedures
• Randomly assigned to one of the four
treatments; trained on MS NetMeeting
university parking vs. desert survival
text messaging vs. audio
• Filled a short survey
Analysis and Results
• PLS Graph is used
•Measurement model
• Reliability above .700
• AVE above .500
• Loadings above .600
Discussion
• Examines the effect of media characteristics on
user satisfaction
• The negative effect of parallelism on social
presence was not significant
Only allowed participants to talk to one partner; not
enough variance in parallelism
Contribution
• Theoretical contribution
Insightful understanding on how various media
characteristics influence satisfaction
• Practical contribution
Correctly configure the media
The post Effects of Media Characteristics on User Satisfaction appeared first on My Assignment Online.